Microsoft Injects New AI Features Into Dynamics 365

Microsoft on Wednesday unveiled several new artificial intelligence capabilities across Dynamics 365 applications and a new solution to help project-centric services organizations transform their operations. The AI enhancements include first- and third-party data connections in Dynamics 365 Customer Insights, Microsoft's customer data platform (CDP). "The work in AI and CDP is new and a key part of Microsoft taking their products to an AI-driven approach," noted Ray Wang, principal analyst at Constellation Research. The company also unveiled new manual and predictive forecasting capabilities for Dynamics 365 Sales and Dynamic 365 Sales Insights. "Integration with the CDP is important, but more important will be the ability to automate transactions and apply AI to drive the next best action," Wang told CRM Buyer.