Farewell to the Apple Car, a dream that was never going to happen

It was just over a year and a half ago that the consumer technology and auto aficionado communities became jointly engulfed in a tizzy over a single rumor: Apple was going into the car manufacturing business. If you've read this far, you probably already know the punchline: Apple is getting out of the car manufacturing business. More precisely, according to Bloomberg, it appears it was never actually in the car manufacturing business. Hundreds of members of Apple's once 1,000-strong car team, dubbed Project Titan, are gone. The program has been redirected at building self-driving programs that can be sold to existing carmakers as an Apple add-on, the way Pullman sleeper cars were sold to railroads more than 100 years ago as a branded luxury enhancement to transcontinental train travel.