Why Neuroscience? - Insightrix Research

While most of us think we are consciously creating all of our thoughts and decisions through rational processes, research in the field of neuroscience has actually told us something else might be going on. Making decisions or forming opinions like this may not actually be the reality when it comes to our reactions to new situations, ideas or even products – really, in any situation in which you react emotionally. According to neuroscience, that's because most emotional decisions of this kind are made unconsciously. When you see something new, and you feel a certain way about it, do you think about why you should feel the way you do first – or do you just feel a certain way about that thing or situation and then try to find reasons for the reaction you are having? Most likely, you thought about your feelings a bit, and decided why you felt the way you did.