A Scientific Feud Breaks Out Into the Open

For years now, Hakwan Lau has suffered from an inner torment. Lau is a neuroscientist who studies the sense of awareness that all of us experience during our every waking moment. How this awareness arises from ordinary matter is an ancient mystery. Several scientific theories purport to explain it, and Lau feels that one of them, called integrated information theory (IIT), has received a disproportionate amount of media attention. He's annoyed that its proponents tout it as the dominant theory in the press.