Apple Revolutionized the Auto Industry Without Selling a Single Car

Apple has long been a company shrouded in mystery--and perhaps its most mysterious recent project of all has been the Apple Car. For a decade, reports have continually emerged about the company building an electric, autonomous car as smart and beautiful as an iPhone. The company never confirmed the project's existence, even as it hired executives from Lamborghini and BMW. MotorTrend created a speculative Apple Car in 2016, treating it like an object of science fiction, then another in 2022. But as of this afternoon, that dream appears dead.