An Unfortunate Surprise for BMW Owners

The luxury automaker is beaming a ad into its cars. What does a roughly $100,000 BMW 7 Series get you? With a few taps on the sedan's massive touch screen, you can play or let the car park itself. Last week, BMW added a new feature to its infotainment system: When drivers start up their car, they are greeted by the following message: "Surprise! Spider-Man just dropped on your BMW!" Click on the prompt, which appears in most BMWs made after 2020, and the touch screen is taken over by a commercial for, the latest movie in the Marvel franchise.