Social Influence Modeling for Utility Functions in Model Predictive Control

Social influence has no small effect on the preferences and behavior of agents in a social space. Contrary to rationality, we sometimes compromise our own needs for those of others. Thus, social influence has important implications in agent cognitive modeling for multi-objective decision-making problems. Namely, where these activities occur within a social context, the intentional preferences or utility of an agent may be subsumed, to a greater or lesser degree, by the influences of other agents. In this paper, a socially-aware model predictive controller is proposed using a social influence network theory and applied to a HVAC control problem. It transforms individual agent utility to socially-influenced utility reflecting interagent influences due to their existing relationships.