Artificial Intelligence and Risk Communication

The challenges of effective health risk communication are well known. This paper provides pointers to the health communication literature that discuss these problems. Tailoring printed information, visual displays, and interactive multimedia have been proposed in the health communication literature as promising approaches. On-line risk communication applications are increasing on the internet. However, potential effectiveness of applications using conventional computer technology is limited. We propose that use of artificial intelligence, building upon research in Intelligent Tutoring Systems, might be able to overcome these limitations.