Believe Me—We Can Do This! Annotating Persuasive Acts in Blog Text

This paper describes the development of a corpus of blog posts that are annotated for the presence of attempts to persuade and corresponding tactics employed in persuasive messages. We investigate the feasibility of classifying blog posts as persuasive or non-persuasive on the basis of lexical features in the text and the tactics (as provided by human annotators). Annotated tactics provide substantial assistance in classifying persuasion, particularly tactics indicating formal reasoning, deontic obligation, and discussions of possible outcomes, suggesting that learning to identify tactics may be an excellent first step to detecting attempts to persuade.