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 persuasion


Dynamic Pricing and Learning with Bayesian Persuasion

Neural Information Processing Systems

We consider a novel dynamic pricing and learning setting where in addition to setting prices of products in sequential rounds, the seller also ex-ante commits to'advertising schemes'. That is, in the beginning of each round the seller can decide what kind of signal they will provide to the buyer about the product's quality upon realization. Using the popular Bayesian persuasion framework to model the effect of these signals on the buyers' valuation and purchase responses, we formulate the problem of finding an optimal design of the advertising scheme along with a pricing scheme that maximizes the seller's expected revenue. Without any apriori knowledge of the buyers' demand function, our goal is to design an online algorithm that can use past purchase responses to adaptively learn the optimal pricing and advertising strategy. We study the regret of the algorithm when compared to the optimal clairvoyant price and advertising scheme.


Bayesian Persuasion for Algorithmic Recourse

Neural Information Processing Systems

When subjected to automated decision-making, decision subjects may strategically modify their observable features in ways they believe will maximize their chances of receiving a favorable decision. In many practical situations, the underlying assessment rule is deliberately kept secret to avoid gaming and maintain competitive advantage. The resulting opacity forces the decision subjects to rely on incomplete information when making strategic feature modifications. We capture such settings as a game of Bayesian persuasion, in which the decision maker offers a form of recourse to the decision subject by providing them with an action recommendation (or signal) to incentivize them to modify their features in desirable ways. We show that when using persuasion, the decision maker and decision subject are never worse off in expectation, while the decision maker can be significantly better off. While the decision maker's problem of finding the optimal Bayesian incentive compatible (BIC) signaling policy takes the form of optimization over infinitely many variables, we show that this optimization can be cast as a linear program over finitely-many regions of the space of possible assessment rules. While this reformulation simplifies the problem dramatically, solving the linear program requires reasoning about exponentially-many variables, even in relatively simple cases. Motivated by this observation, we provide a polynomial-time approximation scheme that recovers a near-optimal signaling policy. Finally, our numerical simulations on semi-synthetic data empirically demonstrate the benefits of using persuasion in the algorithmic recourse setting.


The Download: political chatbot persuasion, and gene editing adverts

MIT Technology Review

Plus: The metaverse's future looks murkier than ever. Chatting with a politically biased AI model is more effective than political ads at nudging both Democrats and Republicans to support presidential candidates of the opposing party, new research shows. The chatbots swayed opinions by citing facts and evidence, but they were not always accurate--in fact, the researchers found, the most persuasive models said the most untrue things. The findings are the latest in an emerging body of research demonstrating the persuasive power of LLMs. They raise profound questions about how generative AI could reshape elections. The fear that elections could be overwhelmed by AI-generated realistic fake media has gone mainstream--and for good reason.


The era of AI persuasion in elections is about to begin

MIT Technology Review

AI is eminently capable of political persuasion and could automate it at a mass scale. In January 2024, the phone rang in homes all around New Hampshire. On the other end was Joe Biden's voice, urging Democrats to "save your vote" by skipping the primary. It sounded authentic, but it wasn't. The call was a fake, generated by artificial intelligence. Today, the technology behind that hoax looks quaint.


AI can influence voters' minds. What does that mean for democracy?

New Scientist

AI can influence voters' minds. What does that mean for democracy? AI chatbots may have the power to influence voters' opinions Does the persuasive power of AI chatbots spell the beginning of the end for democracy? In one of the largest surveys to date exploring how these tools can influence voter attitudes, AI chatbots were more persuasive than traditional political campaign tools including advertisements and pamphlets, and as persuasive as seasoned political campaigners. But at least some researchers identify reasons for optimism in the way in which the AI tools shifted opinions.


Fine-grained Narrative Classification in Biased News Articles

Afroz, Zeba, Vardhan, Harsh, Bhakuni, Pawan, Punia, Aanchal, Kumar, Rajdeep, Akhtar, Md. Shad

arXiv.org Artificial Intelligence

Narratives are the cognitive and emotional scaffolds of propaganda. They organize isolated persuasive techniques into coherent stories that justify actions, attribute blame, and evoke identification with ideological camps. In this paper, we propose a novel fine-grained narrative classification in biased news articles. We also explore article-bias classification as the precursor task to narrative classification and fine-grained persuasive technique identification. We develop INDI-PROP, the first ideologically grounded fine-grained narrative dataset with multi-level annotation for analyzing propaganda in Indian news media. Our dataset INDI-PROP comprises 1,266 articles focusing on two polarizing socio-political events in recent times: CAA and the Farmers' protest. Each article is annotated at three hierarchical levels: (i) ideological article-bias (pro-government, pro-opposition, neutral), (ii) event-specific fine-grained narrative frames anchored in ideological polarity and communicative intent, and (iii) persuasive techniques. We propose FANTA and TPTC, two GPT-4o-mini guided multi-hop prompt-based reasoning frameworks for the bias, narrative, and persuasive technique classification. FANTA leverages multi-layered communicative phenomena by integrating information extraction and contextual framing for hierarchical reasoning. On the other hand, TPTC adopts systematic decomposition of persuasive cues via a two-stage approach. Our evaluation suggests substantial improvement over underlying baselines in each case.


Polarization by Design: How Elites Could Shape Mass Preferences as AI Reduces Persuasion Costs

Kunievsky, Nadav

arXiv.org Artificial Intelligence

In democracies, major policy decisions typically require some form of majority or consensus, so elites must secure mass support to govern. Historically, elites could shape support only through limited instruments like schooling and mass media; advances in AI-driven persuasion sharply reduce the cost and increase the precision of shaping public opinion, making the distribution of preferences itself an object of deliberate design. We develop a dynamic model in which elites choose how much to reshape the distribution of policy preferences, subject to persuasion costs and a majority rule constraint. With a single elite, any optimal intervention tends to push society toward more polarized opinion profiles - a ``polarization pull'' - and improvements in persuasion technology accelerate this drift. When two opposed elites alternate in power, the same technology also creates incentives to park society in ``semi-lock'' regions where opinions are more cohesive and harder for a rival to overturn, so advances in persuasion can either heighten or dampen polarization depending on the environment. Taken together, cheaper persuasion technologies recast polarization as a strategic instrument of governance rather than a purely emergent social byproduct, with important implications for democratic stability as AI capabilities advance.


A Hybrid Theory and Data-driven Approach to Persuasion Detection with Large Language Models

Hoang, Gia Bao, Ransom, Keith J, Stephens, Rachel, Semmler, Carolyn, Fay, Nicolas, Mitchell, Lewis

arXiv.org Artificial Intelligence

Traditional psychological models of belief revision focus on face-to-face interactions, but with the rise of social media, more effective models are needed to capture belief revision at scale, in this rich text-based online discourse. Here, we use a hybrid approach, utilizing large language models (LLMs) to develop a model that predicts successful persuasion using features derived from psychological experiments. Our approach leverages LLM generated ratings of features previously examined in the literature to build a random forest classification model that predicts whether a message will result in belief change. Of the eight features tested, \textit{epistemic emotion} and \textit{willingness to share} were the top-ranking predictors of belief change in the model. Our findings provide insights into the characteristics of persuasive messages and demonstrate how LLMs can enhance models of successful persuasion based on psychological theory. Given these insights, this work has broader applications in fields such as online influence detection and misinformation mitigation, as well as measuring the effectiveness of online narratives.


A superpersuasive autonomous policy debating system

Roush, Allen, Gonier, Devin, Hines, John, Goldfeder, Judah, Wyder, Philippe Martin, Basu, Sanjay, Ziv, Ravid Shwartz

arXiv.org Artificial Intelligence

The capacity for highly complex, evidence-based, and strategically adaptive persuasion remains a formidable great challenge for artificial intelligence. Previous work, like IBM Project Debater, focused on generating persuasive speeches in simplified and shortened debate formats intended for relatively lay audiences. We introduce DeepDebater, a novel autonomous system capable of participating in and winning a full, unmodified, two-team competitive policy debate. Our system employs a hierarchical architecture of specialized multi-agent workflows, where teams of LLM-powered agents collaborate and critique one another to perform discrete argumentative tasks. Each workflow utilizes iterative retrieval, synthesis, and self-correction using a massive corpus of policy debate evidence (OpenDebateEvidence) and produces complete speech transcripts, cross-examinations, and rebuttals. We introduce a live, interactive end-to-end presentation pipeline that renders debates with AI speech and animation: transcripts are surface-realized and synthesized to audio with OpenAI TTS, and then displayed as talking-head portrait videos with EchoMimic V1. Beyond fully autonomous matches (AI vs AI), DeepDebater supports hybrid human-AI operation: human debaters can intervene at any stage, and humans can optionally serve as opponents against AI in any speech, allowing AI-human and AI-AI rounds. In preliminary evaluations against human-authored cases, DeepDebater produces qualitatively superior argumentative components and consistently wins simulated rounds as adjudicated by an independent autonomous judge. Expert human debate coaches also prefer the arguments, evidence, and cases constructed by DeepDebater. We open source all code, generated speech transcripts, audio and talking head video here: https://github.com/Hellisotherpeople/DeepDebater/tree/main


Do Vision-Language Models Understand Visual Persuasiveness?

Park, Gyuwon

arXiv.org Artificial Intelligence

Recent advances in vision-language models (VLMs) have enabled impressive multi-modal reasoning and understanding. Yet, whether these models truly grasp visual persuasion-how visual cues shape human attitudes and decisions-remains unclear. To probe this question, we construct a high-consensus dataset for binary persuasiveness judgment and introduce the taxonomy of Visual Persuasive Factors (VPFs), encompassing low-level perceptual, mid-level compositional, and high-level semantic cues. We also explore cognitive steering and knowledge injection strategies for persuasion-relevant reasoning. Empirical analysis across VLMs reveals a recall-oriented bias-models over-predict high persuasiveness-and weak discriminative power for low/mid-level features. In contrast, high-level semantic alignment between message and object presence emerges as the strongest predictor of human judgment. Among intervention strategies, simple instruction or unguided reasoning scaffolds yield marginal or negative effects, whereas concise, object-grounded rationales significantly improve precision and F1 scores. These results indicate that VLMs core limitation lies not in recognizing persuasive objects but in linking them to communicative intent.