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Ahn, Hyung-il (Massachusetts Institute of Technology) | Geyer, Werner (IBM) | Dugan, Casey (IBM) | Millen, David R. (IBM)
We investigate the impact of a discussion snippet's overall sentiment on a user's willingness to read more of a discussion. Using sentiment analysis, we constructed positive, neutral, and negative discussion snippets using the discussion topic and a sample comment from discussions taking place around content on an enterprise social networking site. We computed personalized snippet recommendations for a subset of users and conducted a survey to test how these recommendations were perceived. Our experimental results show that snippets with high sentiments are better discussion "teasers."
May-17-2010
- Country:
- North America > United States > Massachusetts > Middlesex County > Cambridge (0.14)
- Genre:
- Research Report
- Experimental Study (0.69)
- New Finding (0.89)
- Research Report
- Technology: