Modelling Latent Travel Behaviour Characteristics with Generative Machine Learning

The increased use of psychological and perceptual variables in travel choice survey have motivated a number of studies that investigated the explicit effects of latent behaviour in decision-making. Analysis of travel mode choice has focused on the effects of modal travel cost, time or reliability and many recent studies have attributed latent behaviour variables to account for unobservable effects Paulssen et al. [2014], Bhat et al. [2015]. The Integrated Choice and Latent Variable (ICLV) model is a recent development in structural equation modelling (SEM) to handle hybrid endogenous and exogenous variables in decision-making Ben-Akiva et al. [2002]. The ICLV model has been shown - in some situations - to produce consistent estimates of model parameters, leading to better explanatory solutions Vij and Walker [2016]. The history of structural modelling dates back to the 1970s and have been originally used in psychology, sociology and market research, and recently it has seen growing applications in travel behaviour involving latent preference "attitudinal" variables and measurement "indicators".