Creation of a Numerical Scoring System to Objectively Measure and Compare the Level of Rhetoric in Arabic Texts: A Feasibility Study, and A Working Prototype

Arabic Rhetoric is the field of Arabic linguistics which governs the art and science of conveying a message with greater beauty, impact and persuasiveness. The field is as ancient as the Arabic language itself and is found extensively in classical and contemporary Arabic poetry, free verse and prose. In practical terms, it is the intelligent use of word order, figurative speech and linguistic embellishments to enhance message delivery. Despite the volumes that have been written about it and the high status accorded to it, there is no way to objectively know whether a speaker or writer has used Arabic rhetoric in a given text, to what extent, and why. There is no objective way to compare the use of Arabic rhetoric across genres, authors or epochs. It is impossible to know which of pre-Islamic poetry, Andalucian Arabic poetry, or modern literary genres are richer in Arabic rhetoric. The aim of the current study was to devise a way to measure the density of the literary devices which constitute Arabic rhetoric in a given text, as a proxy marker for Arabic rhetoric itself. A comprehensive list of 84 of the commonest literary devices and their definitions was compiled. A system of identifying literary devices in texts was constructed. A method of calculating the density of literary devices based on the morpheme count of the text was utilised. Four electronic tools and an analogue tool were created to support the calculation of an Arabic text's rhetorical literary device density, including a website and online calculator. Additionally, a technique of reporting the distribution of literary devices used across the three sub-domains of Arabic rhetoric was created. The output of this project is a working tool which can accurately report the density of Arabic rhetoric in any Arabic text or speech.