AI Recommendation System for Enhanced Customer Experience: A Novel Image-to-Text Method

Existing fashion recommendation systems encounter difficulties in using visual data for accurate and personalized recommendations. This research describes an innovative end-to-end pipeline that uses artificial intelligence to provide fine-grained visual interpretation for fashion recommendations. When customers upload images of desired products or outfits, the system automatically generates meaningful descriptions emphasizing stylistic elements. These captions guide retrieval from a global fashion product catalog to offer similar alternatives that fit the visual characteristics of the original image. On a dataset of over 100,000 categorized fashion photos, the pipeline was trained and evaluated. The F1-score for the object detection model was 0.97, exhibiting exact fashion object recognition capabilities optimized for recommendation. This visually-aware system represents a key advancement in customer engagement through personalized fashion recommendations.