Online Regularization for High-Dimensional Dynamic Pricing Algorithms

We propose a novel \textit{online regularization} scheme for revenue-maximization in high-dimensional dynamic pricing algorithms. The online regularization scheme equips the proposed optimistic online regularized maximum likelihood pricing (\texttt{OORMLP}) algorithm with three major advantages: encode market noise knowledge into pricing process optimism; empower online statistical learning with always-validity over all decision points; envelop prediction error process with time-uniform non-asymptotic oracle inequalities. This type of non-asymptotic inference results allows us to design safer and more robust dynamic pricing algorithms in practice. In theory, the proposed \texttt{OORMLP} algorithm exploits the sparsity structure of high-dimensional models and obtains a logarithmic regret in a decision horizon. These theoretical advances are made possible by proposing an optimistic online LASSO procedure that resolves dynamic pricing problems at the \textit{process} level, based on a novel use of non-asymptotic martingale concentration. In experiments, we evaluate \texttt{OORMLP} in different synthetic pricing problem settings and observe that \texttt{OORMLP} performs better than \texttt{RMLP} proposed in \cite{javanmard2019dynamic}.