Optimizing Generative AI's Accuracy and Transparency in Inductive Thematic Analysis: A Human-AI Comparison

This study explores the use of OpenAI's API for inductive thematic analysis, employing a stepwise strategy to enhance transparency and traceability in GenAI-generated coding. A five-phase analysis and evaluation process were followed. Using the stepwise prompt, GenAI effectively generated codes with supporting statements and references, categorized themes, and developed broader interpretations by linking them to real-world contexts. While GenAI performed at a comparable level to human coders in coding and theming, it exhibited a more generalized and conceptual approach to interpretation, whereas human coders provided more specific, theme-based interpretations. Mapping these processes onto Naeem et al.'s (2023) six-step thematic analysis framework, GenAI covered four out of the six steps, while human coders followed three steps. Although GenAI's coding, theming, and interpretation align with keywording, coding, theming, and interpretation in Naeem et al.'s framework, human coders' interpretations were more closely tied to themes rather than broader conceptualization. This study positions GenAI as a viable tool for conducting inductive thematic analysis with minimal human intervention, offering an efficient and structured approach to qualitative data analysis. Future research should explore the development of specialized prompts that align GenAI's inductive thematic analysis with established qualitative research frameworks.