After losing her husband, "Beatrice" turned to an online dating site for seniors during the COVID-19 pandemic. She quickly matched with and fell hard for a person she thought was a 66-year-old Spanish lumberjack who looked uncannily like her husband. "I was missing not having him here to talk about, you know, what was going on in the world and everything," Beatrice, who asked that her real name not be used, told Homeland Security Investigations (HSI). "So, somebody suggested to go online through a dating service… and this guy's pictures show up and he's just, you know, no George Clooney, nothing gorgeous, but in fact, he had a resemblance to my husband." The man spent about four months texting and calling the woman before he felt he had gained her trust – then, he began asking her to wire him money.

We propose Counterfactual Analysis Quadratic Unconstrained Binary Optimization (CAQUBO) to solve QUBO problems for feature selection in recommender systems. CAQUBO leverages counterfactual analysis to measure the impact of individual features and feature combinations on model performance and employs the measurements to construct the coefficient matrix for a quantum annealer to select the optimal feature combinations for recommender systems, thereby improving their final recommendation performance. By establishing explicit connections between features and the recommendation performance, the proposed approach demonstrates superior performance compared to the state-of-the-art quantum annealing methods. Extensive experiments indicate that integrating quantum computing with counterfactual analysis holds great promise for addressing these challenges.

The proliferation of online micro-video platforms has underscored the necessity for advanced recommender systems to mitigate information overload and deliver tailored content. Despite advancements, accurately and promptly capturing dynamic user interests remains a formidable challenge. Inspired by the Platonic Representation Hypothesis, which posits that different data modalities converge towards a shared statistical model of reality, we introduce DreamUMM (Dreaming User Multi-Modal Representation), a novel approach leveraging user historical behaviors to create real-time user representation in a multimoda space. DreamUMM employs a closed-form solution correlating user video preferences with multimodal similarity, hypothesizing that user interests can be effectively represented in a unified multimodal space. Additionally, we propose Candidate-DreamUMM for scenarios lacking recent user behavior data, inferring interests from candidate videos alone. Extensive online A/B tests demonstrate significant improvements in user engagement metrics, including active days and play count. The successful deployment of DreamUMM in two micro-video platforms with hundreds of millions of daily active users, illustrates its practical efficacy and scalability in personalized micro-video content delivery. Our work contributes to the ongoing exploration of representational convergence by providing empirical evidence supporting the potential for user interest representations to reside in a multimodal space.

With the explosive growth of Internet data, users are facing the problem of information overload, which makes it a challenge to efficiently obtain the required resources. Recommendation systems have emerged in this context. By filtering massive amounts of information, they provide users with content that meets their needs, playing a key role in scenarios such as advertising recommendation and product recommendation. However, traditional click-through rate prediction and TOP-K recommendation mechanisms are gradually unable to meet the recommendations needs in modern life scenarios due to high computational complexity, large memory consumption, long feature selection time, and insufficient feature interaction. This paper proposes a recommendations system model based on a separation embedding cross-network. The model uses an embedding neural network layer to transform sparse feature vectors into dense embedding vectors, and can independently perform feature cross operations on different dimensions, thereby improving the accuracy and depth of feature mining. Experimental results show that the model shows stronger adaptability and higher prediction accuracy in processing complex data sets, effectively solving the problems existing in existing models.

User behavior modeling -- which aims to extract user interests from behavioral data -- has shown great power in Click-through rate (CTR) prediction, a key component in recommendation systems. Recently, attention-based algorithms have become a promising direction, as attention mechanisms emphasize the relevant interactions from rich behaviors. However, the methods struggle to capture the preferences of tail users with sparse interaction histories. To address the problem, we propose a novel variational inference approach, namely Group Prior Sampler Variational Inference (GPSVI), which introduces group preferences as priors to refine latent user interests for tail users. In GPSVI, the extent of adjustments depends on the estimated uncertainty of individual preference modeling. In addition, We further enhance the expressive power of variational inference by a volume-preserving flow. An appealing property of the GPSVI method is its ability to revert to traditional attention for head users with rich behavioral data while consistently enhancing performance for long-tail users with sparse behaviors. Rigorous analysis and extensive experiments demonstrate that GPSVI consistently improves the performance of tail users. Moreover, online A/B testing on a large-scale real-world recommender system further confirms the effectiveness of our proposed approach.

The rise in popularity of social media platforms, has resulted in millions of new, content pieces being created every day. This surge in content creation underscores the need to pay attention to our design choices as they can greatly impact how long content remains relevant. In today's landscape where regularly recommending new content is crucial, particularly in the absence of detailed information, a variety of factors such as UI features, algorithms and system settings contribute to shaping the journey of content across the platform. While previous research has focused on how new content affects users' experiences, this study takes a different approach by analyzing these decisions considering the content itself. Through a series of carefully crafted experiments we explore how seemingly small decisions can influence the longevity of content, measured by metrics like Content Progression (CVP) and Content Survival (CSR). We also emphasize the importance of recognizing the stages that content goes through underscoring the need to tailor strategies for each stage as a one size fits all approach may not be effective. Additionally we argue for a departure from traditional experimental setups in the study of content lifecycles, to avoid potential misunderstandings while proposing advanced techniques, to achieve greater precision and accuracy in the evaluation process.

This contrasts with traditional models that process text in a single direction, and it has been widely demonstrated that BERT effectively captures contextual and semantic relationships in text, thereby providing a more comprehensive understanding of context. The embedding components of BERT include word embeddings, segment embeddings, and position embeddings. In essence, word embeddings map each word individually into a vector within a high-dimensional space. The segment embeddings allow BERT to differentiate and process single texts or pairs of texts, thereby enabling the understanding of semantic information at the sentence level. The position embeddings provide sequential information to the structure, allowing the model to mark the position of words in a sentence, which aids in further processing at a higher level. Finally, the CLS token at the beginning of the input sequence represents the final hidden state in the embedding vector, which is commonly used as the representation of the entire input sequence.

It's supposed to be the reliable smart assistant that'makes your life easier' with instant titbits of information. But a shocking report has revealed that in many cases, Amazon's Alexa doesn't know the difference between right and wrong. An investigation by Full Fact has found that Alexa spouts incorrect information on topics ranging from MPs' expenses to the origins of the Northern Lights. Full Fact, the UK's independent fact checking organisation, called the findings'misleading' and'clearly a big problem'. What's more, staff at the organization have been furious to discover that Alexa was attributing the wrong answers to none other than Full Fact.

The concept of diversity is widely used in various applications: from image or molecule generation to recommender systems. Thus, being able to properly measure diversity is important. This paper addresses the problem of quantifying diversity for a set of objects. First, we make a systematic review of existing diversity measures and explore their undesirable behavior in some cases. Based on this review, we formulate three desirable properties (axioms) of a reliable diversity measure: monotonicity, uniqueness, and continuity. We show that none of the existing measures has all three properties and thus these measures are not suitable for quantifying diversity. Then, we construct two examples of measures that have all the desirable properties, thus proving that the list of axioms is not self-contradicting. Unfortunately, the constructed examples are too computationally complex for practical use, thus we pose an open problem of constructing a diversity measure that has all the listed properties and can be computed in practice.

We consider the contextual combinatorial bandit setting where in each round, the learning agent, e.g., a recommender system, selects a subset of "arms," e.g., products, and observes rewards for both the individual base arms, which are a function of known features (called "context"), and the super arm (the subset of arms), which is a function of the base arm rewards. The agent's goal is to simultaneously learn the unknown reward functions and choose the highest-reward arms. For example, the "reward" may represent a user's probability of clicking on one of the recommended products. Conventional bandit models, however, employ restrictive reward function models in order to obtain performance guarantees. We make use of deep neural networks to estimate and learn the unknown reward functions and propose Neural UCB Clustering (NeUClust), which adopts a clustering approach to select the super arm in every round by exploiting underlying structure in the context space. Unlike prior neural bandit works, NeUClust uses a neural network to estimate the super arm reward and select the super arm, thus eliminating the need for a known optimization oracle. We non-trivially extend prior neural combinatorial bandit works to prove that NeUClust achieves $\widetilde{O}\left(\widetilde{d}\sqrt{T}\right)$ regret, where $\widetilde{d}$ is the effective dimension of a neural tangent kernel matrix, $T$ the number of rounds. Experiments on real world recommendation datasets show that NeUClust achieves better regret and reward than other contextual combinatorial and neural bandit algorithms.