Our accustomed systems of retrieving particular bits of information no longer fill the needs of many people. Searching traditional indexes of print publications has been aided by computerized databases, but still usually requires time-consuming serial searching of one database after the other, and then moving on to other methods of searching for internet sources. And what if the information being sought is a sound byte? A video clip? Yesterday's e-mail exchange between respected scientists? Artificial intelligence may hold the key to information retrieval in an age where widely different formats contain the information being sought, and the universe of knowledge is simply too big and growing too rapidly for successful searching to proceed at a human's slow speed.
Google plans to launch a new chatbot search later this year. Google's biggest challenge with a chatbot search is shifting responsibility: Right now, Google provides links to answers provided by website publishers. With a chatbot search, it would provide direct and authoritative answers to questions. Google is already partially responsible for the answers to search queries today: by prioritizing search results, Google influences information retrieval. With zero-click search, Google self-consciously cites more or less appropriate snippets of web pages for search queries. But it will be with chatbot search, planned for 2023 according to the New York Times, that Google will have to take responsibility for the written word.
Last month, TikTok UK released a 60-second ad with a simple premise: a father is moving into a new home, and his daughter has come to assist. But what really comes to the rescue, whether it's freshening a carpet or hanging a frame, is TikTok. Through the clip, the two actors hover above the TikTok app, which in turn responds accurately and promptly to each of their conundrums. Even #BookTok is utilised to revitalise the outdated bookshelf selection. The father looks increasingly impressed.
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Microsoft (MSFT) is going all in on ChatGPT, an artificial intelligence (AI) technology that could power a new search engine that could disrupt the dominance of Google (GOOG). News site Semafor reported on Tuesday that Microsoft is investing $10bn (£8.2bn) in OpenAI, the artificial intelligence firm that launched the AI generative tool ChatGPT in November 2022. This will value the San Francisco-based firm at $29bn, and industry analysts say that Google should pay close attention to the deal. Microsoft spends billions of dollars every year to try to compete with Google's search engine dominance, but with comparatively low user interaction on Bing they have failed for over a decade. Microsoft has so far failed to replicate the algorithm that powers Google search but if they incorporate the AI generating power of ChatGPT into Bing, or a new search engine, this could be "a game changer", an industry commentator has suggested.
Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that deals with the interaction between computers and human language. The goal of NLP is to develop algorithms and models that can understand, interpret, and generate human language. NLP has a wide range of applications, from language translation to sentiment analysis, and is critical in today's technology landscape. One of the most notable areas where NLP has had a significant impact is in the field of search engines. Search engines use NLP algorithms to understand the intent behind a user's query and match it with relevant results. NLP also plays a crucial role in information retrieval, which is the process of finding relevant information from a large collection of documents.
LLMs are great but they won't replace search engines anytime soon. The biggest reason is that chat-based search interfaces lack the context and flexibility that users expect and need from a search engine. ChatBot and LLMs are great. Understanding user intent is fantastic. But search is here to stay.
Microsoft is reportedly in the works to launch a version of its search engine Bing using the artificial intelligence behind ChatGPT, launched by OpenAI. The Information reported the news on Tuesday, citing two people with direct knowledge of the plans. Microsoft could launch the new feature before the end of March, in the hopes of challenging Google's search engine, the Information reported. Microsoft said in a blog post last year that it planned to integrate image-generation software from its image creation software, Dall-E 2, into Bing. OpenAI and Microsoft declined to comment.