Information Retrieval


How AI is shaping SEO & how to boost your RankBrain rankings

#artificialintelligence

If you want to take your SEO to the next level – or even keep up – in 2018 and beyond, then you need to understand how artificial intelligence (AI) is shaping SEO, and how you can use this knowledge to boost your rankings. Up until recently, search engine algorithms were entirely hand-coded by engineers but this has its limitations, not least because of the sheer size of the task and the potential for human error. Artificial intelligence such as speech recognition and image classification software has helped to pave the way for integrating'machine learning' into search engine algorithms. Now new technologies are enabling engineers to push the boundaries even further. Artificial intelligence presents an opportunity to create an algorithm that learns from the behaviour of searchers and, ultimately, refines itself with minimal human input, if any. With the help of AI, search engines can consider factors such as your location, your search history, your favourite websites, and what other users click on for a similar query to give you the most appropriate search results for your individual needs. The AI can then analyse your behaviour in response to a particular search and how you interact with the results, and then improve what it offers the next time someone makes the same search.


SEO Techniques: A Complete Guide

#artificialintelligence

Search Engine Optimisation refers to the science of making sure that your website comes on top of the search results to attract your target audience. SEO has its own syntax- it does not involve stuffing keywords or having many product pages to spank up your ranking. If you do this, the chances are high that you will not achieve the desired results. Your pages should have a mobile-friendly interface and feature relevant keywords. Every now and then, SEO techniques keep changing.


Keyword Research; An Effective Step by Step Guide

#artificialintelligence

If you run a website and would like to research keywords, there are some best practices that are recommended to help you find the best keyword phrases to use. In this article, we'll focus on the several research methods and provide hints on how to carry out effective keyword research. Keep in mind that getting ranked for a keyword phrase depends on how relevant the content is around the much sought-after phrase. Choosing the right keywords can easily get overwhelming in your quest to create the best SEO strategies. That is why we came up with this step by step guide that you can use to find the best keywords for your website.


15 amazing Google tricks you never knew before now

USATODAY

At Las Vegas gadget show CES, Google is showcasing new features of its voice-enabled digital assistant including a language translator. We use this phrase every day. Once upon a time, the word "Google" just indicated a very long number. That extends to physical products as well. But the world's most powerful search engine can do more than find things.


15 amazing Google tricks you never knew before now

FOX News

Google's logo is seen on a building in Irvine, California. We use this phrase every day. Once upon a time, the word "Google" just indicated a very long number. That extends to physical products as well, like these 20 incredibly useful Google products and services you probably didn't know about until now. But the world's most powerful search engine can do more than find things.


Search engine Bing is showing child PORNOGRAPHY

Daily Mail

Microsoft's Bing search engine shows results for sickening child pornography images, research has found. The disturbing revelation discovered that it was easy to find illegal photos of under-age boys and girls on the site. Image searches for'porn kids,' 'porn CP' (a known abbreviation for'child pornography') and'nude family kids' all produced the exploitative content. People looking for the horrific content only needed to turn off SafeSearch filter to find the imagery. An investigation commissioned by TechCrunch found that Bing also suggested other disturbing phrases to help paedophiles target children.


Doodle 4 Google: Search engine offers children chance to design their own inspirational logo

The Independent

Google is offering US schoolchildren the chance to design their own Doodle to appear on its homepage. The Google Doodle sees the Silicon Valley search giant periodically replace its familiar logo with a sketch, often animated, to celebrate a public figure on an anniversary associated with them or their achievements. Doing so offers an opportunity to champion figures from the arts and sciences who have distinguished themselves through innovation or by blazing a trail for others and deserve to be better known. This year's theme is "hope", with entrants asked to submit a design based on their personal wishes for the future. Kids who would like to get involved have until 8pm Pacific Time on 19 March 2019 to upload a .jpg


Beyond Google Analytics: 10 SEO analytics and reporting tools - Search Engine Watch

#artificialintelligence

Analytics and reporting are a critical part of any SEO campaign. As well as ensuring that you prove your worth to your clients, analytics are also essential in helping you make iterative improvements to the campaign as you go along. Yet SEO reporting can be a bit of a minefield. With a myriad of available data, countless online tracking tools and making sure that the client actually understands what on earth you are talking about, it's difficult to know where to turn. Naturally, Google Analytics is a great place to start, especially for traffic overviews and conversion tracking, but it most certainly shouldn't be where you stop.


Overlooked No More: Karen Sparck Jones, Who Established the Basis for Search Engines

#artificialintelligence

"All words in a natural language are ambiguous; they have multiple senses," she said in an oral history interview for the History Center of the Institute of Electrical and Electronics Engineers. "How do you find out which sense they've got in any particular use?" In 1964, Sparck Jones published "Synonymy and Semantic Classification," which is now seen as a foundational paper in the field of natural language processing. In 1972, she introduced the concept of inverse document frequency, which counts the number of times a term is used in a document in order to determine the term's importance; it, too, is a foundation of modern search engines. Sparck Jones began working on early speech recognition systems in the 1980s.


Why product information is king in fashion retail? Catchoom AI solutions

#artificialintelligence

Online retail usually focuses marketing efforts on improving category pages. Optimizing these eCommerce pages, full of products of a certain category, might help attract large amounts of traffic. However, some marketers applying this on-page SEO technique overlook the importance of including all relevant information at a product page level. This is surprising if we take into account that 34% of retailers consider the pre-purchase stage to be the most important part of a customer shopping experience, which happens in the product page. This is where you find out more about the product and its details.