Information Retrieval


How to Optimize Search Engine Strategies for Machine Learning Trend

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Machine learning is a way of analyzing data automatically using a type of analytical method! This AI will learn about information patterns and also make decisions with hardly any human advice. Machine learning is a method of analyzing data mechanically using a sort of analytical strategy! It's an artificial intelligence that may learn information patterns and also make decisions with small human advice. Artificial intelligence is the way of earning computers perform tasks which require intelligence.


Yes, you can add JSON structured data to the body of your pages - Search Engine Land

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JSON structured data can be inserted in the head as well as the body of your pages, Webmaster Trends Analyst John Mueller explained on the September 11 edition of #AskGoogleWebmasters. "Is it possible to insert JSON structured data at the bottom of the body instead of the head? It seems to work fine for many websites," asked user @largow via Twitter. Yes, you can insert JSON structured data either in the body or the head. Mueller also took this opportunity to explain the three structured data formats that Google supports. Rich results aren't going anywhere, so it's on SEOs to adapt their efforts to the search results page.


Job Search Strategies in the Age of Automation and Artificial Intelligence

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Recent technological advancements have brought improvements to the recruitment process. It has changed the sourcing, reviewing, and consideration of job candidates. Now, employers don't need to go through dozens of resumes to find top talent. Sometimes, open posts are not advertised publicly. Therefore, you must know the technologies that are used in recruitment today when you are job seeking.


Google verticals, machine learning and no-click searches expected to have the biggest impacts on SEO - Search Engine Land

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Google entering verticals and competing directly against publishers, advancements in machine learning and AI and zero-click searches are the trends most likely to affect SEO in the next three years, according to a SparkToro survey of over 1,500 SEOs. Trends that are here to stay? Respondents were presented with a list of choices and asked, "How much of an impact do you believe the following trends will have on SEO in the next 3 years?" Options were ranked on a zero-to-four scale; zero meaning "no impact" and four meaning "huge impact." The trend that professionals responded were least likely to affect SEO included outcomes from US Congressional and Department of Justice investigations, visual search advances and "content-nudging" products such as Google Discover.


PhD in Computing Science: Emerging information retrieval challenges when processing real-time data streams at University of Glasgow on FindAPhD.com

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Eligibility: Full funding is provided for EU/UK students (standard home/EU fees and stipend rates included). Non-EU/UK students can apply, however they would be required to pay the difference between the home/EU and international fee. Funding is available to cover tuition fees for UK/EU applicants for 3 years, as well as paying a stipend at the Research Council rate (estimated £15,009 for Session 2019-20). FTE Category A staff submitted: 41.60


Four ways you can use AI to optimize your AdWords campaigns - Search Engine Watch

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Artificial intelligence (AI) and machine learning algorithms are mainstreaming in a way that was never before possible, and these changes are having a significant influence on the way in which marketers need to approach search advertising. In addition to AdWords itself incorporating AI into its framework, new opportunities are arising that can give marketers an edge over their competitors, or automate lower-level tasks, freeing up more time for strategy. Here are four ways you can start taking advantage of AI to make the most of your AdWords campaigns. Automated machine learning as a solution to the decision of what price to bid on paid advertising is becoming an increasingly popular option as the necessary technologies become available to more firms. Bidding too low means missing out on opportunities to reach leads, while bidding too high means sacrificing ROI.


How A New Design And Content Helps Your Website To Rank Higher On Search Engines

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Are you looking for ways to increase your website ranking? Trying to figure out how to be on top of the google search engine pages? Well, the information below is going to be your best friend. The website is the heart of any business in this digital world. The most important part of traffic is from organic searches.


Endless AI-generated spam risks clogging up Google's search results

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Over the past year, AI systems have made huge strides in their ability to generate convincing text, churning out everything from song lyrics to short stories. Experts have warned that these tools could be used to spread political disinformation, but there's another target that's equally plausible and potentially more lucrative: gaming Google. Instead of being used to create fake news, AI could churn out infinite blogs, websites, and marketing spam. The content would be cheap to produce and stuffed full of relevant keywords. But like most AI-generated text, it would only have surface meaning, with little correspondence to the real world.


Training data for search engines and other technology companies Appen

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Your machine learning models need training data to make sure that your algorithms are continually optimized. But not just any data – they need large, high-quality, human-annotated datasets. Humans are simply better than computers at managing subjectivity, understanding intent, and coping with ambiguity. Appen's global, curated crowd allows you to collect the amount of quality data samples needed to optimize your algorithm, in your desired timeframe. Leverage the Appen Global platform to gain efficiencies in your data collection efforts and gather large volumes of high-quality datasets to quickly train your machine learning model.


Google verticals, machine learning and no-click searches expected to have the biggest impacts on SEO - Search Engine Land

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Google entering verticals and competing directly against publishers, advancements in machine learning and AI and zero-click searches are the trends most likely to affect SEO in the next three years, according to a SparkToro survey of over 1,500 SEOs. Trends that are here to stay? Respondents were presented with a list of choices and asked, "How much of an impact do you believe the following trends will have on SEO in the next 3 years?" Options were ranked on a zero-to-four scale; zero meaning "no impact" and four meaning "huge impact." The trend that professionals responded were least likely to affect SEO included outcomes from US Congressional and Department of Justice investigations, visual search advances and "content-nudging" products such as Google Discover.