Information Retrieval


Digital Marketing in 2018 Multilingual Search Engine Optimization

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It does appear that digital marketing today will mostly follow the trends and patterns that have been growing over the past few years. This means that SEO will still be evolving as search engines continue to expand and account for social media, video marketing, and the like. What follows is an A.I prediction along with digital marketing possibilities that will help to dominate and make it a continuation in the gradual change in emphasis for small and large online companies. The first prediction is an easy one, a greater emphasis by online businesses when it comes to inbound and outbound marketing techniques. The differences however, will be in the tactics they use to get more customers.


9 Emerging Search Engine Optimization Trends For 2019 (infographic)

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We all know that the only thing that kept humans alive for ages is evolution. If our ancestors didn't evolve when it was necessary, we might not have progressed as we are today. Just like humans, systems need to change to survive. There is a rat race out there in the digital world and to beat the rat race, you must use evolution to outsmart your competitors. When you understand your target market, there is a good chance that you'll be able to target the right market.


This em SNL /em Sketch About em Game of Thrones /em With Kit Harington, Ice-T, and Mariska Hargitay Should Be Catnip to Search Engines

Slate

The news industry is more dependent upon search-engine generated traffic than ever these days, which means when Saturday Night Live invites Game of Thrones star Kit Harington to host Saturday Night Live the week before Game of Thrones returns with the final season of Game of Thrones, then that same Kit Harington appears in a Saturday Night Live Game of Thrones sketch about upcoming Game of Thrones spinoffs that includes cameos from Law & Order: Special Victims Unit stars Mariska Hargitay and Ice T, Slate is going to make sure you Game of Thrones fans searching for Game of Thrones news find out about it, even if the sketch doesn't include plot details and spoilers for Game of Thrones' last season, a list of everyone who dies in the Game of Thrones finale, or confirmation that the Night King wins the Game of Thrones. We don't care if you use abbreviations like GoT or SNL or spell it Gaem of Throns: The important thing is that you typed something into a search bar and landed on this page of the internet. While you try to figure out why Google thought you'd find "Stairway to Heaven easy solo tablature" here, on a website that would not typically publish "Stairway to Heaven easy solo tablature," and indeed, has still not published "Stairway to Heaven easy solo tablature," perhaps you'd enjoy watching a Saturday Night Live sketch about Game of Thrones: Any sketch that lets Kyle Mooney deploy his 1990s sitcom delivery is a winner, but obviously Hodor's House is the spinoff to watch, because how could the second episode live up to the pilot? But there's a lot to love here for fans of Game of Thrones, Saturday Night Live, Pee-wee's Playhouse, Kit Harington, Ice T, Mariska Hargitay, HBO, Daria, Arya, the Game of Thrones finale, Beck Bennett, Heidi Gardner, the final season of Game of Thrones, Cecily Strong, Game of Thrones, Kyle Mooney, Game of Thrones final season spoilers, Pete Davidson, Game of Thrones, Game of Thrones, or even Game of Thrones. The final season of Game of Thrones begins on April 14.


21 Effective SEO Techniques for 2019

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Ranking high takes both time and effort. But there are some SEO techniques out there that are easy to implement and will definitely bring some results. You can probably do everything yourself. Spoiler alert, though: many of them include basics. During the years we have observed something rather shocking. Many clients that I've picked up had paid big time for search engine optimization services in the past. To my surprise, however, basic things like keywords in titles were missing. Now before you start, you can always perform an audit. It's not actually something easy to do, depending on the size of your website, but it will help you prioritize your actions in order to save time. Depending on each individual situation, different actions in the list below might not be useful or might not apply to your case.


Google to start offering alternative browsers and search engines to Android users in the EU

Mashable

Android users in the EU will soon be offered a choice of browsers and alternative search engines on their devices, Google announced on Tuesday. The announcement is unsurprising, given the European Commission (EC) slapped Google with a record $5 billion fine in July 2018 for stifling browser and search engine competition in the EU. SEE ALSO: Google's Emma Haruka Iwao breaks Pi world record In a blog post, Google's SVP of Global Affairs Kent Walker said the company will "do more to ensure that Android phone owners know about the wide choice of browsers and search engines available to download to their phones." Specifically, owners of both existing and new Android devices will be asked which browser and search apps they want to use. Walker points out that Android users have "always been able to install any search engine or browser," but there's a difference between having Google's search engine and Chrome browser pre-installed as default and just letting users find alternatives on their own, and actively providing customers with a choice.


Artificial Intelligence and Search Engine Trend

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Search engines understand very broad and generic information. This is why many of these search engine providers keep updating their search systems with different algorithms. For example Google search understands queries like movies, geography, images etc. This is not what a user wants. Users want to get more information and today's Google search engine cannot provide such information.


9 Emerging Search Engine Optimization Trends For 2019 [Infographic]

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Even with the ongoing rise of social media, search engines remain key to product and business discovery - and as such, search engine optimization (SEO) remains an integral part of any effective digital marketing plan. But as with all elements of digital marketing, SEO is always changing, always evolving in line with user behaviors. Because of this, it's crucial that your SEO efforts also evolve in line in order to maximize your search opportunities. So what are the latest SEO trends that you need to know about? The team from Branex have put together this infographic of rising SEO shifts, and notes on how you can improve your strategy.


Forum for Information Retrieval Evaluation

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The 11th meeting of Forum for Information Retrieval Evaluation 2019 will be held in Kolkata, India. Started in 2008 with the aim of building a South Asian counterpart for TREC, CLEF and NTCIR, FIRE has since evolved continuously to meet the new challenges in multilingual information access. It has expanded to include new domains like plagiarism detection, legal information access, mixed script information retrieval and spoken document retrieval to name a few. Continuing the trend started in 2015, the FIRE will consist of a peer-reviewed conference track along with evaluation tasks. We invite full and short papers from information retrieval, natural language processing, and related domains.


Google Chrome Added a Privacy-Focused Search Engine Called 'DuckDuckGo'

TIME

As it and other technology giants face questions and fines over their practices when it comes to competition and user privacy, Google is adding a new official option to its popular Chrome browser that allows users to search the web using the privacy-focused DuckDuckGo search engine rather than its own platform. The update to Chromium -- which powers Google Chrome -- axes search engines like AOL and Yahoo!, replacing them with DuckDuckGo (in France, privacy-focused search engine Qwant was also added to the list). More search-savvy users may have already known about the company's DuckDuckGo Chrome extension, which makes DuckDuckGo the default option in the Google browser and protects users from ad-tracking software found on almost every site you visit regularly. The Chrome update means you will no longer need an extension to use DuckDuckGo from your URL bar. If you're unfamiliar, DuckDuckGo is a search engine designed to protect any data generated by your search results and history.


Making the leap from automatic….to intelligent marketing automation - Search Engine Land

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Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their marketing automation ROI. We settle for automating manual tasks -- like lead management, email campaign development and landing page creation –because we're too busy to learn what marketing automation can really do for campaign effectiveness. The time has come to move from simply running campaigns automatically to running them intelligently. For more about marketing stacks, watch the on-demand webinar MarTech Madness: How to evaluate your marketing stack. Thanks to artificial intelligence (AI), a new breed of marketing automation solutions can "mimic" human intelligence and recommend marketing actions.