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Is the war entering a new phase? Wildberries under fire: Why is Ukraine targeting a Russian retail giant? Many have compared Wildberries, Russia's largest online retailer, to Amazon, and some claim that, as in the case of the US company, shopping on its website or app feels addictive. "I know many people that are really addicted to it," Aleksandra, an accountant and mother in the Urals Mountains city of Yekaterinburg, Russia's fourth-largest, told Al Jazeera, withholding her last name for security purposes. "They add things to their basket, wait for discounts, make up their minds about what to buy, then decide to buy it again."

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