travelodge
Hotel adverts banned over misleadingly cheap rooms
Adverts by four of Britain's biggest hotel and travel firms have been banned for stating misleading minimum prices for rooms. The Advertising Standards Authority (ASA) upheld complaints against the Hilton hotel group, Travelodge, Booking.com and Accor over their use of eye-catching so-called from prices. The watchdog found only a small number of rooms actually available to book at the promoted price and concluded the adverts overstated the deals. It said this was unfair on those looking for good deals or seeking to make informed choices about where to book. ASA operations manager Emily Henwood said: Advertised prices must match what's really available.
- South America (0.15)
- North America > Central America (0.15)
- Oceania > Australia (0.06)
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- Leisure & Entertainment (1.00)
- Consumer Products & Services > Hotels (1.00)
Travelodge (UK) Selects Medallia to Power its New Voice of the Customer Programme
Medallia, Inc., the global leader in customer and employee experience, announced that Travelodge, the UK's largest independent hotel brand, has implemented Medallia's experience management platform to power its new Voice of the Customer programme. Medallia's technology has been rolled out across 590 Travelodge hotels across the UK, Ireland and Spain, providing the hotel brand with a consolidated and real-time view into the customer experience. Travelodge (UK) has deployed the full suite of Medallia's experience management platform – implementing a combination of data analytics, artificial intelligence, and active listening. The platform also offers real-time integration with Travelodge's social channels and review sites, such as Tripadvisor and Google Reviews, as well as its hotel management tools, allowing it to cross-check customer feedback with quality processes such as room checks. Medallia's platform provides Travelodge with a comprehensive view into the customer voice across all channels in real-time, allowing its hotel managers and leadership team to proactively identify early warning signals.
- Europe > United Kingdom (0.37)
- Europe > Ireland (0.28)
- Europe > Spain (0.26)
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- Europe > United Kingdom > England > Cambridgeshire > Cambridge (0.26)
- North America > United States > Oregon (0.06)