Swatch will laser unique gold snowflakes on every new Cold Moon MoonSwatch, but there's a catch--you'll only be able to buy one when it's snowing in Switzerland. First a confession: I own more MoonSwatches than I care to admit. Never let it be said that WIRED does not walk the walk when it comes to recommending products--Swatch has assiduously extracted a considerable amount of cash from me, all in $285 increments. This was no doubt the Swiss company's dastardly plan all along, to lure us in, then, oh so gently, get watch fans hooked. It's worked, too--Swatch has, so far, netted hundreds of millions of dollars from MoonSwatch sales.

The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can't make a custom MoonSwatch yet--but it's not entirely off the table. Cast your mind back to 2017. In those heady days before ChatGPT and DALL-E, and Zoom calls, Swatch launched a fancy online platform that let you, the watch-buying public, design your own Swatch watch . It was called Swatch x You, and it let you tweak Swatch's standard New Gent 41-mm model by selecting one of the (surprisingly limited) preset designs, which you could then move, zoom, and rotate to fit over the watch and strap.

When Paul Kay, then an anthropology graduate student at Harvard University, arrived in Tahiti in 1959 to study island life, he expected to have a hard time learning the local words for colors. His field had long espoused a theory called linguistic relativity, which held that language shapes perception. Color was the "parade example," Kay says. His professors and textbooks taught that people could only recognize a color as categorically distinct from others if they had a word for it. If you knew only three color words, a rainbow would have only three stripes.

Two University of Washington professors described this phenomenon in a 2014 research paper. 'Accurate perception of surface reflectance poses a significant computational problem for the visual system,' professors Maria Pereverzeva and Scott O. Murray, who authored the study, explained. 'The amount of light reflected by a surface is affected by a combination of factors including the surface's reflectance properties and illumination conditions. Other factors, such as the amount of light reflected by a surface, the orientation of the surface and whether or not it's 3D can affect our lightness perception of a given image Optical illusions arrange a series of patterns, images and colors or play with the way an object is lit in order to trick our brains into thinking something is there – when it is not. When light hits our retina, it takes about one-tenth of a second for our brain to translate that signal into perception, reports Discovery News.

Nothing makes for morning reading quite like the protracted death of Windows' black sheep, Vista, the sex doll of the future, and terrifyingly upgraded VR horror rides. Something for everyone, we would hope. Just add talent.Google's AutoDraw turns your clumsy scribbles into art You can't draw, but that's OK because Google's AutoDraw can tell what you were trying to get down on paper. Using machine learning, it figures out that your mess of lines and unbalanced circles were an attempt at a car, and replaces it with with a much better-looking version. You can try it out on the web right now.