Swatch MoonSwatch Mission To Earthphase Moonshine Gold Cold Moon: Price, Specs, Availability

Swatch will laser unique gold snowflakes on every new Cold Moon MoonSwatch, but there's a catch--you'll only be able to buy one when it's snowing in Switzerland. First a confession: I own more MoonSwatches than I care to admit. Never let it be said that WIRED does not walk the walk when it comes to recommending products--Swatch has assiduously extracted a considerable amount of cash from me, all in $285 increments. This was no doubt the Swiss company's dastardly plan all along, to lure us in, then, oh so gently, get watch fans hooked. It's worked, too--Swatch has, so far, netted hundreds of millions of dollars from MoonSwatch sales.