Swatch's New OpenAI-Powered Tool Lets You Design Your Own Watch

The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can't make a custom MoonSwatch yet--but it's not entirely off the table. Cast your mind back to 2017. In those heady days before ChatGPT and DALL-E, and Zoom calls, Swatch launched a fancy online platform that let you, the watch-buying public, design your own Swatch watch . It was called Swatch x You, and it let you tweak Swatch's standard New Gent 41-mm model by selecting one of the (surprisingly limited) preset designs, which you could then move, zoom, and rotate to fit over the watch and strap.