Alternative'ingredient' substitutes that could be used in a formula (less common ingredients yielding the same scents) Yet when Symrise implemented Philyra, they didn't use it as a replacement for the experience of master human perfumiers, rather to complement them. Philyra suggested new fragrance combinations with a speed and efficiency a human could never do…with the human then perfecting the combination to emphasise certain scents and improve the durability of the fragrance itself. But how can this technology be used outside the fragrance market? Shampoos…detergents…cosmetics, AI won't remove the human element in the innovative process of any of these industries but will accelerate innovation, seeking to exploit and use those'blind-spots' in the market to create new products.

Do you need a human to create a beautiful scent? That's the question being asked as artificial intelligence (AI) starts to infiltrate the perfume industry. Companies are increasingly turning to technology in order to create more bestselling, unique fragrances that can be produced in just minutes. Last year, Swiss-based fragrance developer Givaudan Fragrances launched Carto, an artificial Intelligence-powered tool to help perfumers. Through machine learning (a way computers improve outcomes automatically by learning from past results) Carto can suggest combinations of ingredients.

The art of making perfumes and colognes hasn't changed much since the 1880s, when synthetic ingredients began to be used. Expert fragrance creators tinker with combinations of chemicals in hopes of producing compelling new scents. So Achim Daub, an executive at one of the world's biggest makers of fragrances, Symrise, wondered what would happen if he injected artificial intelligence into the process. Would a machine suggest appealing formulas that a human might not think to try? Daub hired IBM to design a computer system that would pore over massive amounts of information--the formulas of existing fragrances, consumer data, regulatory information, on and on--and then suggest new formulations for particular markets. The system is called Philyra, after the Greek goddess of fragrance.

When it comes to AI or artificial intelligence, most people may think of sci-fi or matrix movies that seem so impossible. Most people think that AI applications are helpful in the distant future but not today. However, there are a lot of business processes that fully function without the help of a human workforce. These business processes operate purely through AI technology. Nowadays, it might be uncommon to hear this kind of statement but the reality is that AI is already incorporated in today's businesses regardless of what you think.

While it's not unimportant, a lot of the groundwork when developing a new fragrance is done by evaluating data, and that's something artificial intelligence is highly qualified to do. In a partnership between IBM Research and Symrise, a global producer of fragrances and flavors based in Germany with clients such as Estee Lauder, Donna Karan, Avon, Coty and more, the first AI-developed scent is now available for purchase in Brazil. Philyra became the artificial intelligence (AI) apprentice IBM created that perfumer David Apel worked alongside to create two new fragrances for Brazilian cosmetics company O Boticário in time for the country's Valentine's Day holiday this year. They were specifically looking for a fragrance to sell to Generation Z and millennials who they knew would be intrigued by a fragrance created by AI. This collaboration officially launched AI into the fragrance industry.

While it's not unimportant, a lot of the groundwork when developing a new fragrance is done by evaluating data, and that's something artificial intelligence is highly qualified to do. In a partnership between IBM Research and Symrise, a global producer of fragrances and flavors based in Germany with clients such as Estee Lauder, Donna Karan, Avon, Coty and more, the first AI-developed scent is now available for purchase in Brazil. Philyra became the artificial intelligence (AI) apprentice IBM created that perfumer David Apel worked alongside to create two new fragrances for Brazilian cosmetics company O Boticário in time for the country's Valentine's Day holiday this year. They were specifically looking for a fragrance to sell to Generation Z and millennials who they knew would be intrigued by a fragrance created by AI. This collaboration officially launched AI into the fragrance industry.

This summer, furniture company Kartell will start selling a new plastic chair designed by Philippe Starck – with some help. The system used – not, perhaps, strictly an AI – was a generative design software platform from Autodesk. Supplied with initial design goals, along with parameters such as materials, manufacturing methods and cost constraints, the software explores all the possible permutations of a solution to generate design alternatives. It tests and learns from each iteration what works and what doesn't. "As the relationship between the two matured, the system became a much stronger collaborative partner, and began to anticipate Starck's preferences and the way he likes to work," says Mark Davis, senior director of design futures at Autodesk.

The art of making perfumes and colognes hasn't changed much since the 1880s, when synthetic ingredients began to be used. Expert fragrance creators tinker with combinations of chemicals in hopes of producing compelling new scents. So Achim Daub, an executive at one of the world's biggest makers of fragrances, Symrise, wondered what would happen if he injected artificial intelligence into the process. Would a machine suggest appealing formulas that a human might not think to try? Daub hired IBM to design a computer system that would pore over massive amounts of information--the formulas of existing fragrances, consumer data, regulatory information, on and on--and then suggest new formulations for particular markets. The system is called Philyra, after the Greek goddess of fragrance.

Veteran perfumer David Apel works on the AI-designed fragrance.IBM and Symrise Artificial intelligence, a buzzword across several sectors, may be about to shake up the fragrance industry. IBM Research and Symrise -- a major global producer of flavors and fragrances that counts among its clients Estee Lauder, Coty and Victoria's Secret parent L Brands -- have created what they described as the industry's first AI-designed perfume for sale, after the two parties came together over a year ago. The AI tool, named Philyra, uses a machine-learning algorithm to study Symrise's database of some 1.7 million formulas and can identify "white space" before suggesting not only formulas that may resonate with consumers but also combinations that perfumers may not have thought of before. For instance, when asked to come up with the "most creative" interpretation of a fragrance created 12 years ago, the AI system generated one formula that removed an outdated material and upped the dosage of a popular sandalwood scent. It also unexpectedly introduced to the mix cedar wood, another ingredient popular with today's consumers, said David Apel, Symrise's VP and senior perfumer of fine fragrance.

The art of making perfumes and colognes hasn't changed much since the 1880s, when synthetic ingredients began to be used. Expert fragrance creators tinker with combinations of chemicals in hopes of producing compelling new scents. So Achim Daub, an executive at one of the world's biggest makers of fragrances, Symrise, wondered what would happen if he injected artificial intelligence into the process. Would a machine suggest appealing formulas that a human might not think to try? Daub hired IBM to design a computer system that would pore over massive amounts of information--the formulas of existing fragrances, consumer data, regulatory information, on and on--and then suggest new formulations for particular markets. The system is called Philyra, after the Greek goddess of fragrance.