The perfume makers that can't smell a thing

Do you need a human to create a beautiful scent? That's the question being asked as artificial intelligence (AI) starts to infiltrate the perfume industry. Companies are increasingly turning to technology in order to create more bestselling, unique fragrances that can be produced in just minutes. Last year, Swiss-based fragrance developer Givaudan Fragrances launched Carto, an artificial Intelligence-powered tool to help perfumers. Through machine learning (a way computers improve outcomes automatically by learning from past results) Carto can suggest combinations of ingredients.