Eau de AI: Perfume engineered by data -- AI Daily - Artificial Intelligence News

Alternative'ingredient' substitutes that could be used in a formula (less common ingredients yielding the same scents) Yet when Symrise implemented Philyra, they didn't use it as a replacement for the experience of master human perfumiers, rather to complement them. Philyra suggested new fragrance combinations with a speed and efficiency a human could never do…with the human then perfecting the combination to emphasise certain scents and improve the durability of the fragrance itself. But how can this technology be used outside the fragrance market? Shampoos…detergents…cosmetics, AI won't remove the human element in the innovative process of any of these industries but will accelerate innovation, seeking to exploit and use those'blind-spots' in the market to create new products.