Forbes recently shared an article about the $65 million funding received by Typeface, a generative AI application for enterprise content creation. The startup lets companies upload their existing content such as web pages, blogs, Instagram posts, brand logos and other visual assets (a brand's personalized data set according to the company) and combines it with public data to train Typeface's AI model to generate future content. On the surface, for people who don't have a deep understanding of brand, this likely seems amazing. But with the above brand inputs only, there are HUGE gaps in the creation of MEANINGFUL content. Let's explore some of the myths on which this and other similar types of AI are based that are sending us in the wrong direction. Have you heard the phrase, "bad inputs bad outputs"?

Adobe is launching a free AI-powered Photoshop Camera app, available now to a select group of users as a limited preview for iOS and Android devices. The camera uses Adobe's artificial intelligence platform, Sensei, to recognize the subject in photos -- whether it's a selfie, landscape, or food -- and automatically suggest which image filters to apply. Filters can be used on the screen in real time, or applied to images taken from the camera roll. The app will feature filters from select artists, and users in the limited preview will be able to create their own. Adobe CTO Abhay Parasnis told The Verge that while powerful apps like Photoshop and Lightroom exist, users have to first get over the learning curve of photo editing.

Yet the most impressive demo was much subtler: Abhay Parasnis, Adobe's CTO, was showing a portrait photo he'd taken on a recent trip to India. Each time he selected a new lighting effect, it would cast a different pattern of shadows, highlights, and colors across the subject's face, as if someone was rearranging the room's lighting around him. The Adobe Photoshop Camera app, which is launching though an invite-based preview program today, is the culmination of Adobe's efforts to bring its Sensei AI services to a consumer product, and it's part of a broader attempt to expand the company's software beyond the realm of creative professionals. "For the engineer in me, this is super, super cool," Parasnis says. "Consumers can now express themselves in ways that were just impossible before."

There isn't a software company out there worth its salt that doesn't have some kind of artificial intelligence initiative in progress right now. These organizations understand that AI is going to be a game-changer, even if they might not have a full understanding of how that's going to work just yet. In March at the Adobe Summit, I sat down with Adobe executive vice president and CTO Abhay Parasnis, and talked about a range of subjects with him including the company's goal to build a cloud platform for the next decade -- and how AI is a big part of that. Parasnis told me that he has a broad set of responsibilities starting with the typical CTO role of setting the tone for the company's technology strategy, but it doesn't stop there by any means. He also is in charge of operational execution for the core cloud platform and all the engineering building out the platform -- including AI and Sensei.

About a year ago, Adobe announced its Sensei AI platform. Unlike other companies, Adobe says that it has no interest in building a general artificial intelligence platform -- instead, it wants to build a platform squarely focused on helping its customers be more creative. This week, at its Max conference, Adobe provided both more insight into what this means and showed off a number of prototypes for how it plans to integrate Sensei into its flagship tools. "We are not building a general purpose AI platform like some others in the industry are -- and it's great that they are building it," Adobe CTO Abhay Parasnis noted in a press conference after today's keynote. "We have a very deep understanding of how creative professionals work in imagining, in photography, in video, in design and illustration. So we have taken decades worth of learning of those very specific domains -- and that's where a large part of this comes in. When one of the very best artists in Photoshop spends hours in creation, what are the other things they do and maybe more importantly, what are the things they don't do? We are trying to harness that and marry that with the latest advances in deep learning so that the algorithms can actually become partners for that creative professional."

Amazon touts Alexa, Google has its Assistant, Microsoft has Cortana. But at Adobe, an often overlooked player in this contest, it's all about Sensei. Launched last fall, Sensei is a series of AI services and a voice-powered virtual assistant being added to Creative Cloud (formerly Creative Suite) apps and services like Photoshop and Premiere. Some Sensei services are already available, like the ability to change a facial expression with Face Aware Editing in Photoshop, while others, like the ability to control Photoshop with your voice, are still prototypes. Sensei will be able to talk you through how to edit photos and videos like a pro because Adobe has tracked millions of photo and video editing sessions.

Amazon touts Alexa, Google has its Assistant, Microsoft has Cortana. But at Adobe, an often overlooked player in this contest, it's all about Sensei. Launched last fall, Sensei is a series of AI services and a voice-powered virtual assistant being added to Creative Cloud (formerly Creative Suite) apps and services like Photoshop and Premiere. Some Sensei services are already available, like the ability to change a facial expression with Face Aware Editing in Photoshop, while others, like the ability to control Photoshop with your voice, are still prototypes. Sensei will be able to talk you through how to edit photos and videos like a pro because Adobe has tracked millions of photo and video editing sessions.

A teary-eyed Mala Sharma felt vindicated as she stood outside a school for impoverished children in India. A student had snatched the Adobe Systems executive's iPad and had a go with the company's simplest video editing program. He nailed it, creating a quick video that Sharma said amused his teacher and peers. For years, Adobe has been the dominant provider of expensive editing tools to professional content producers. But the recent experience in India with her company's newer, consumer-oriented app showed Sharma firsthand the value of expanding efforts to make tools approachable to anyone. "I stood there with tears in my eyes because I felt like in that minute Adobe touched and changed that child's life," Sharma said.

A teary-eyed Mala Sharma felt vindicated as she stood outside a school for impoverished children in India. A student had snatched the Adobe Systems executive's iPad and had a go with the company's simplest video editing program. He nailed it, creating a quick video that Sharma said amused his teacher and peers. For years, Adobe has been the dominant provider of expensive editing tools to professional content producers. But the recent experience in India with her company's newer, consumer-oriented app showed Sharma firsthand the value of expanding efforts to make tools approachable to anyone.

A teary-eyed Mala Sharma felt vindicated as she stood outside a school for impoverished children in India. A student had snatched the Adobe Systems executive's iPad and had a go with the company's simplest video editing program. He nailed it, creating a quick video that Sharma said amused his teacher and peers. For years, Adobe has been the dominant provider of expensive editing tools to professional content producers. But the recent experience in India with her company's newer, consumer-oriented app showed Sharma firsthand the value of expanding efforts to make tools approachable to anyone. "I stood there with tears in my eyes because I felt like in that minute Adobe touched and changed that child's life," Sharma said.