What AI is missing when it comes to branding -- TLB Coaching & Events

Forbes recently shared an article about the $65 million funding received by Typeface, a generative AI application for enterprise content creation. The startup lets companies upload their existing content such as web pages, blogs, Instagram posts, brand logos and other visual assets (a brand's personalized data set according to the company) and combines it with public data to train Typeface's AI model to generate future content. On the surface, for people who don't have a deep understanding of brand, this likely seems amazing. But with the above brand inputs only, there are HUGE gaps in the creation of MEANINGFUL content. Let's explore some of the myths on which this and other similar types of AI are based that are sending us in the wrong direction. Have you heard the phrase, "bad inputs bad outputs"?