Adobe says it wants AI to amplify human creativity and intelligence

About a year ago, Adobe announced its Sensei AI platform. Unlike other companies, Adobe says that it has no interest in building a general artificial intelligence platform -- instead, it wants to build a platform squarely focused on helping its customers be more creative. This week, at its Max conference, Adobe provided both more insight into what this means and showed off a number of prototypes for how it plans to integrate Sensei into its flagship tools. "We are not building a general purpose AI platform like some others in the industry are -- and it's great that they are building it," Adobe CTO Abhay Parasnis noted in a press conference after today's keynote. "We have a very deep understanding of how creative professionals work in imagining, in photography, in video, in design and illustration. So we have taken decades worth of learning of those very specific domains -- and that's where a large part of this comes in. When one of the very best artists in Photoshop spends hours in creation, what are the other things they do and maybe more importantly, what are the things they don't do? We are trying to harness that and marry that with the latest advances in deep learning so that the algorithms can actually become partners for that creative professional."