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We first wrote this microsite in April 2017 specifically as a starting place for business and technical people just beginning their journeys with artificial intelligence. Since we first published this microsite in April 2017, there have been a number of breakthroughs and advances in the field of AI. In 2020, we saw the launch of GPT-3, the AlphaFold breakthrough in protein folding, the continued rise of data systems, and more. While we have not updated this guide to reflect all of these breakthrough, it remains a great initial guide for anyone involved in creating, managing, or green lighting software and want to understand how AI can give your software super powers (as Andrew Ng is fond of saying). We do not assume you have a computer science degree.

Have you ever wondered what the Weeknd thinks about your taste in music? But I can now officially inform you that he loves my choice of tunes, thanks to a new Spotify microsite. According to the streaming giant, Alone With Me is "a personalized generative experience powered by deep learning and your Spotify listening data." The site introduces you to a digital avatar of the Canadian crooner, who greets you by name. You can also distort his body with your cursor, which feels like the digital equivalent of smudging ink.

With today's consumer AI tools at your fingertips, it may feel like you don't need a computer science degree to understand how artificial intelligence will bring value to the communications process. "Siri, find me the top food and wine reporters . . . Assuming that didn't work for you, it brings up a larger point: While you don't need a degree in computer science to build an AI strategy, it is important that PR pros don't sit on the sidelines and let an AI strategy get defined for them without their input. In this post, we'll go through some practical steps you and your team can do to get started. Today, most agency executives only seem to agree on what the limits of AI in PR will be. In a recent column on PRWeek, Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won't replace relationships that make the industry go-round. "A bot can't lay claim to emotional intelligence, a cornerstone of all PR work.

The games developer gets into hacker education. People tend to think the world of data capture--as it pertains to their online activity--is limited to web clicks. It is not at all, and Ubisoft wants you to understand that as the gaming company promotes its new hacker-themed video game called Watch Dogs 2, which is due out Nov. 15. The Montreal-based player today is launching a microsite called Selfie Reveal, which allows viewers to upload pictures they've shared on social media to understand what data--such as their location--can be gleaned from their pics. The initiative, which is being led by agency AKQA, is being pushed by digital ads on Facebook, Twitter and other channels.