Ubisoft Wants Gamers to Learn What Data a Hacker Can Steal From Their Selfies

The games developer gets into hacker education. People tend to think the world of data capture--as it pertains to their online activity--is limited to web clicks. It is not at all, and Ubisoft wants you to understand that as the gaming company promotes its new hacker-themed video game called Watch Dogs 2, which is due out Nov. 15. The Montreal-based player today is launching a microsite called Selfie Reveal, which allows viewers to upload pictures they've shared on social media to understand what data--such as their location--can be gleaned from their pics. The initiative, which is being led by agency AKQA, is being pushed by digital ads on Facebook, Twitter and other channels.