The Best Way To Prepare For Artificial Intelligence In Public Relations - Cision

With today's consumer AI tools at your fingertips, it may feel like you don't need a computer science degree to understand how artificial intelligence will bring value to the communications process. "Siri, find me the top food and wine reporters . . . Assuming that didn't work for you, it brings up a larger point: While you don't need a degree in computer science to build an AI strategy, it is important that PR pros don't sit on the sidelines and let an AI strategy get defined for them without their input. In this post, we'll go through some practical steps you and your team can do to get started. Today, most agency executives only seem to agree on what the limits of AI in PR will be. In a recent column on PRWeek, Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won't replace relationships that make the industry go-round. "A bot can't lay claim to emotional intelligence, a cornerstone of all PR work.