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5 Ways in Which Artificial Intelligence is Transforming B2B Marketing

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There is a tendency to talk about artificial intelligence in the future tense. 'AI will change that.' 'One day, AI will do this'. The reality though is that the future is here. Businesses that are ahead of the curve are already harnessing the power of artificial intelligence. It may seem like a nascent technology, but artificial intelligence has been helping industry leaders steal a march on the competition for several years now, honing their marketing efforts and boosting their conversions within the B2B sector.


Top 8 Data Science Use Cases in Marketing - KDnuggets

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In this article, we want to highlight some key data science use cases in marketing. As far as the key aim of data science is to turn data into actionable insights the marketing sphere cannot skip the application of these insights for its benefit. Big data in marketing provides an opportunity to understand the target audiences much better. Data science is mostly applied in marketing areas of profiling, search engine optimization, customer engagement, responsiveness, real-time marketing campaigns. Moreover, new ways to apply data science and analytics in marketing emerge every day.


Can AI Help Brands Effectively Market to the Skeptical Gen Z? - ReadWrite

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Artificial intelligence (AI) has become more than just a tool for powering robots. It's now used in dozens of industries and consumer applications, including marketing. These days, these AI marketing experiments are aimed at connecting with a notoriously skeptical generation. Generation Z has a buying power that's growing exponentially. Can AI be what can help brands effectively market to the skeptical GenZ?


Can AI Help Brands Effectively Market to the Skeptical Gen Z? - ReadWrite

#artificialintelligence

Artificial intelligence (AI) has become more than just a tool for powering robots. It's now used in dozens of industries and consumer applications, including marketing. These days, these AI marketing experiments are aimed at connecting with a notoriously skeptical generation. Generation Z has a buying power that's growing exponentially. Can AI be what can help brands effectively market to the skeptical GenZ?


Taking Advantage Of AI In Social Media Marketing - Social Media Explorer

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The really exciting part about artificial intelligence (AI) is that it is finally moving from being just some kind of fantastic sci-fi premise (super-intelligent robots!) to becoming a real, practical technology that digital marketers can actually use. In fact, you can think of AI as just a superior form of data analytics or social media metrics that you already use. Take a data analysis tool that you probably already use in your daily marketing life – Google's analytics package. Using this tool, you can see which visitors are coming to your website, which pages they are visiting, and which search terms brought them in the first place. You can also see which devices they are using and which browsers they are using.


15 inspiring artificial intelligence success stories from brands

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AMAZON: Has opened an AI-powered convenience store in Seattle. The premise of Amazon Go is simple: to eliminate everyone's least-favorite part of the shopping experience, checking out. With ceiling-mounted sensors and cameras backed by artificial intelligence, Amazon is able to track every interaction a customer has with a product. It knows exactly when a product is picked up or put back. Go works like a physical manifestation of Amazon's 1-Click checkout, where you "click" by taking an item off a shelf.


Taking Advantage Of AI In Social Media Marketing

#artificialintelligence

The really exciting part about artificial intelligence (AI) is that it is finally moving from being just some kind of fantastic sci-fi premise (super-intelligent robots!) to becoming a real, practical technology that digital marketers can actually use. In fact, you can think of AI as just a superior form of data analytics or social media metrics that you already use. Take a data analysis tool that you probably already use in your daily marketing life – Google's analytics package. Using this tool, you can see which visitors are coming to your website, which pages they are visiting, and which search terms brought them in the first place. You can also see which devices they are using and which browsers they are using.


5 Essential Benefits of AI for Digital Marketers Marketing Insider Group

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We're right at the start of the AI revolution but we've already got a good sense of how artificial intelligence will change the face of digital marketing. Investing in new technology is a big commitment and it can be intimidating when it's underpinned by complex concepts like machine learning algorithms. Personalization was definitely the buzzword in the world of marketing in 2018 and we're going to see this trend become even more important over the next 12 months and beyond. The way that consumers respond to and interact with marketing messages is changing. Traditional marketing methods like media advertising and direct mail are no longer as effective as they once were.


5 Benefits of AI for Digital Marketers

#artificialintelligence

We're right at the start of the AI revolution but we've already got a good sense of how artificial intelligence will change the face of digital marketing. Investing in new technology is a big commitment and it can be intimidating when it's underpinned by complex concepts like machine learning algorithms. Personalization was definitely the buzzword in the world of marketing in 2018 and we're going to see this trend become even more important over the next 12 months and beyond. The way that consumers respond to and interact with marketing messages is changing. Traditional marketing methods like media advertising and direct mail are no longer as effective as they once were.


What To Know About How Artificial Intelligence Is Shaping Healthcare

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There isn't any question that artificial intelligence is a transformative technology that will continue to completely change the way every human being operates in the modern world. One of the major industries where artificial intelligence has influence in healthcare. You can debate on how and where you want your healthcare delivered, but artificial intelligence will make healthcare much more efficient and accessible for us all. In fact, artificial intelligence may be able to find congenital heart defects in children before they are born. Just think of all the lives that can be saved using this exact technology.