What is AI and how is it being used in marketing? - Web Nexus

AI, or artificial intelligence, is a term for the simulation of human intelligence in machines. In marketing, AI is used to automate and personalize interactions with customers. This can be done through chatbots, which use natural language processing to communicate with customers, or through recommendation engines, which use machine learning to create personalized product recommendations. AI can also be used to target ads and create customer profiles. As humans, we are constantly bombarded with marketing messages.