Introducing Robotics in Interactive Marketing

As marketing strategies of enterprises evolve to become more data-driven, analytical, and focused on engagement, the worldwide use of robots armed with artificial intelligence seems naturally imminent in the future of interactive marketing. The field of robotics has experienced a rapid progress in recent years, giving emergence to robots that are getting ever-closer to perfectly emulate humans in interactive marketing. Although initially robots were conceptualized and developed almost exclusively for automate industrial operations, the integration of AI, machine learning, and deep learning have opened up a world of possibilities for the application of robotics in different business areas. One of the areas that can benefit from the use of robots is marketing. As traditional, unidirectional marketing is being replaced by interactive marketing, there is an increasing need for systems that collect and analyze massive volumes of customer data.