I always find it interesting when different though-strands seem to collide. You can put that down to serendipity, fate, luck or just being in the right spot at that time. I like to think I am often colliding at the innovation intersections where I keep finding lots of synergies that feed my research and innovative curiosity to support others. For the past six or so weeks I have been looking into Ecosystems and one of those (famous) strands took me to "Natural Language Understanding" and I read an article by Mark Seall, Head of Digital Communications at Siemens called "How AI is shaping the future of marketing communications" and it got me curious. I got in contact with him and he encourage me to dig a little deeper by using the Siemens AI tool as I have a collaboration agreement in place with them.

The world of marketing is a dynamic, ever-changing landscape. The modern marketer needs a toolkit that can keep up with the evolving tactics and strategies. Marketing automation has emerged as a solution to this need for marketers who want a more efficient way to manage their digital marketing efforts. It's a system that automates many of the repetitive tasks associated with managing a website or social media accounts so you have time for other important work. But what exactly does it do?

No news or research item is a personal recommendation to deal. All investments can fall as well as rise in value so you could get back less than you invest. Nvidia reported record third quarter revenue of $7.1bn, up 50% year-on-year, with particularly strong growth in data centres and professional visualization. Operating profits rose 91% to nearly $2.7bn, with only a modest increase in sales, general & administrative expense. The group plans to pay dividends of $0.04 cents per share in the final quarter.

Jussi Hyvärinen is an online entrepreneur & digital marketing expert with over 25 years of industry experience. The world is changing all the time. The technology that we use evolves in front of our very eyes, and it can be hard to keep up with what's new. Artificial intelligence is expected to grow and improve in the near future, which means it could soon be a contender for human content writers! Artificial intelligence is the capability of a machine or software to imitate intelligent human behavior.

Think about your buyer journey today – versus just a few years ago – and it's probably a much longer complicated affair, with more steps and opportunities to capture data. That's a daunting prospect, but it's also great news for sales and marketing teams – provided they have an effective strategy in place to combine marketing communications and automation. In partnership with Smart Insights, we've created a report titled'Win more customers with an integrated marketing communications and automation strategy.' It's a must-read for business owners, CMOs, marketing and sales directors and managers, as well as marketing technologists like CIOs who are responsible for integrating their marketing applications and data. Download the guide for the full deep-dive or read on for a quick overview.

Dr. Alain Briançon is the Chief Technology Officer and VP Data Science of Cerebri AI, an AI platform company that helps enterprises better understand what their customer needs are through data. Their technology is applied to a wide range of industries such as automotive, financial, telecommunications, and travel. I am an engineer by training. I have an MIT PhD in Electrical Engineering. I am an avid history, opera, and movie buff.

The mission of building one-to-one communication and engagement is not a new concept. Back in 1993, Don Peppers and Martha Rogers, Ph.D., proposed that organizations could use technology to gather information about, and to communicate directly with, individuals to form a personal bond. The book, The One to One Future: Building Relationships One Customer at a Time, stated that technology had made it possible and affordable to track individual consumers, to understand each person's individual journey, and to provide contextual offers at the optimal time of need. Six years later, internationally recognized best-selling author Seth Godin published Permission Marketing. He built a logical case for creating incentives for consumers to accept advertising voluntarily.

The mission of building one-to-one communication and engagement is not a new concept. Back in 1993, Don Peppers and Martha Rogers, Ph.D., proposed that organizations could use technology to gather information about, and to communicate directly with, individuals to form a personal bond. The book, The One to One Future: Building Relationships One Customer at a Time, stated that technology had made it possible and affordable to track individual consumers, to understand each person's individual journey, and to provide contextual offers at the optimal time of need. Six years later, internationally recognized best-selling author Seth Godin published Permission Marketing. He built a logical case for creating incentives for consumers to accept advertising voluntarily.

Artificial intelligence applications are already becoming a mainstay within marketing teams across the globe. With pickup levels of AI marketing initiatives already much higher than you might think. From interviews with 100 senior marketers from a wide range of industries, we found that 55% of companies are either currently implementing or actively investigating some form of AI initiative within their marketing practices. Meaning, AI is already shaking things up in the industry. Unsurprisingly, this inevitable rise of AI technologies in marketing is causing a major shift in the way companies work.

We're in the age of the customer, and that means providing a seamless experience across channels, delighting customers with same-day deliveries, and providing unparalleled customer service and personalized recommendations that garner evangelism and brand loyalty. But personalized commerce isn't just about big data--it's about the innovative ways marketers use that data to deliver the personalized, contextually relevant experience customers have come to expect. Retailers who are proactively working to give their customers the best possible experience are approaching marketing in an entirely different, data-driven way. Think you have to be Amazon, Nike, or Google to turn actions into insights? Artificial intelligence is having a transformative impact on the technology landscape and is already showing promise for retail.