How AI is changing the role of the marketer in 2018 Smart Insights

Artificial intelligence applications are already becoming a mainstay within marketing teams across the globe. With pickup levels of AI marketing initiatives already much higher than you might think. From interviews with 100 senior marketers from a wide range of industries, we found that 55% of companies are either currently implementing or actively investigating some form of AI initiative within their marketing practices. Meaning, AI is already shaking things up in the industry. Unsurprisingly, this inevitable rise of AI technologies in marketing is causing a major shift in the way companies work.