10 Questions To Build Your Integrated Marketing and Automation Strategy

Think about your buyer journey today – versus just a few years ago – and it's probably a much longer complicated affair, with more steps and opportunities to capture data. That's a daunting prospect, but it's also great news for sales and marketing teams – provided they have an effective strategy in place to combine marketing communications and automation. In partnership with Smart Insights, we've created a report titled'Win more customers with an integrated marketing communications and automation strategy.' It's a must-read for business owners, CMOs, marketing and sales directors and managers, as well as marketing technologists like CIOs who are responsible for integrating their marketing applications and data. Download the guide for the full deep-dive or read on for a quick overview.