AI in Marketing Automation

The world of marketing is a dynamic, ever-changing landscape. The modern marketer needs a toolkit that can keep up with the evolving tactics and strategies. Marketing automation has emerged as a solution to this need for marketers who want a more efficient way to manage their digital marketing efforts. It's a system that automates many of the repetitive tasks associated with managing a website or social media accounts so you have time for other important work. But what exactly does it do?