Technology is the future of customer experience. The companies best prepared to succeed in the future understand the importance of leveraging new technology to create personalized, convenient solutions and interactions. These statistics show the grow of new technology and how it impacts everything about the future of customer experience. More than 100 million consumers will use AR and VR technology to shop online and in store by 2020. By 2021, the AR and VR market in the U.S. is expected to be worth $215 billion.

These and many other insights are from the Salesforce Fourth Annual State of Marketing - Marketing Embraces the AI Revolution published last week. The report is available for download here (50 pp., PDF, no opt-in). The survey is based on interviews with 3,500 marketers worldwide conducted by Salesforce Research through a third-party survey firm in April 2017. The 3,500 respondents are full-time marketing leaders in Australia, New Zealand, Brazil, Canada, France, Germany, Japan, Netherlands, U.K., Ireland and U.S. Respondents were segmented into high-performing, moderate-performing or under-performing groups. High-performing organizations are defined as those who are "extremely satisfied" with the current outcomes realized as a direct result of their company's marketing investment.

With AI or deep learning able to integrate with content marketing efforts, current data suggests that although 57.1% of US marketers remain unlikely to use AI or deep learning in their 2017 content marketing, a significant number felt differently. BrightEdge and Survey Monkey polled 1,019 marketers worldwide and found that a third (31.4%) of respondents said they would use AI to help flesh out their content marketing strategy this year. And an additional 8.7% said they were very likely to do so. Meanwhile, 2.8% said they're already using AI to develop their content efforts, eMarketer reports. Additionally, more marketers are likely investing in AI because they're confident there is a demand for it.

Many marketers anticipate that technologies like augmented reality (AR) and artificial intelligence (AI) will affect their business in the next 12 months, more so than a year prior. That's according to a study by marketing and advertising services firm NewBase (formerly Publicitas International), which polled 1,019 marketers worldwide and asked them which types of technologies they plan to prioritize over the next 12 months. Respondents chose their top 5. In 2017, 30% of respondents planned to prioritize AI in the next 12 months. A year prior, only 13% of respondents said the same.

Many marketers anticipate that technologies like augmented reality (AR) and artificial intelligence (AI) will affect their business in the next 12 months, more so than a year prior. That's according to a study by NewBase, a cloud computing and IT managed services company, which polled 1,019 marketers worldwide and asked them which types of technologies they plan to prioritize over the next 12 months. Respondents chose their top 5. In 2017, 30% of respondents planned to prioritize AI in the next 12 months. A year prior, only 13% of respondents said the same.

These and many other insights are from the Salesforce Fourth Annual State of Marketing - Marketing Embraces the AI Revolution published last week. The report is available for download here (50 pp., PDF, no opt-in). The survey is based on interviews with 3,500 marketers worldwide conducted by Salesforce Research through a third-party survey firm in April 2017. The 3,500 respondents are full-time marketing leaders in Australia, New Zealand, Brazil, Canada, France, Germany, Japan, Netherlands, U.K., Ireland and U.S. Respondents were segmented into high-performing, moderate-performing or under-performing groups. High-performing organizations are defined as those who are "extremely satisfied" with the current outcomes realized as a direct result of their company's marketing investment.