Content marketers increasingly looking at AI to supplement marketing needs

With AI or deep learning able to integrate with content marketing efforts, current data suggests that although 57.1% of US marketers remain unlikely to use AI or deep learning in their 2017 content marketing, a significant number felt differently. BrightEdge and Survey Monkey polled 1,019 marketers worldwide and found that a third (31.4%) of respondents said they would use AI to help flesh out their content marketing strategy this year. And an additional 8.7% said they were very likely to do so. Meanwhile, 2.8% said they're already using AI to develop their content efforts, eMarketer reports. Additionally, more marketers are likely investing in AI because they're confident there is a demand for it.