On July 3rd, Tom Cruise will be sixty years old. The fact that he does not look it, at all, even in IMAX closeups so tight you can study the grain of his tooth enamel, adds a note of cognitive dissonance to "Top Gun: Maverick," the long-aborning sequel in which he's called back to mentor a squad of younger stick-jockeys who address him as Pops and Old-Timer until he wins their respect in the air. Even for a physical performer like Cruise, sixty is no longer an expiration date. Mick Jagger blew by that milestone in 2003, as did Sylvester Stallone in 2006, and, thanks presumably to healthy habits and/or medical technology dreamt of only by science fiction, they're both still out there, doing a version of the kind of thing they've always done. But the level of performance expected of a Rolling Stone or an Expendable is one thing, and the work that Tom Cruise appears to demand of himself is something else entirely.

At the beginning of the pandemic, depressed from losing steady freelance work and my social life in the city, I promised my wife: no postapocalyptic video games, no Armageddon hand-wringing. We'd just moved 45 minutes from Manhattan to a 100-year-old fixer-upper, because we both felt that living in a 450-square-foot apartment wasn't sustainable forever and we wanted more space that we could actually afford. When we moved I felt out of place, a lifelong city girl trapped in a suburban town, far from walkable distance to friends and my favorite hangouts. When I told people that I was moving to Jersey, they'd say, "Oh my God, I'm so sorry" and pat my shoulder. My wife loved living amongst the deer and woods.

Despite 60% of marketers wanting to'own' the digital experience, many admit that they don't fully understand digital terminology such as API, big data and machine learning. The research, which surveyed over 200 IT professionals and 200 marketers, explores the growing disconnect between each group as they struggle to decide who should'own' the emerging digital experience sector. Magnolia found that 24% of marketers don't understand what'machine learning' is, and 23% say they don't know what the term'big data' means. A third of marketers also confess to not know what API stands for. IT teams are also suffering from a similar disconnect, with 77% saying they don't understand the buzzwords marketers use.

Despite 60% of Marketers Demanding Control of the'Digital Experience', Many Do Not Understand Common Digital Terms Despite 60% of marketers wanting to'own' the digital experience, many admit that they don't fully understand digital terminology such as API, big data and machine learning. The research, which surveyed over 200 IT professionals and 200 marketers, explores the growing disconnect between each group as they struggle to decide who should'own' the emerging digital experience sector. Magnolia found that 24% of marketers don't understand what'machine learning' is, and 23% say they don't know what the term'big data' means. A third of marketers also confess to not know what API stands for. IT teams are also suffering from a similar disconnect, with 77% saying they don't understand the buzzwords marketers use.

Digital business platform provider Magnolia formed a partnership with IBM in 2015 to integrate with its IBM Marketing Cloud. With the integration, Magnolia users could incorporate the email marketing, lead management and mobile engagement solutions the platform provided into their daily workflows. When Armonk, NY-based IBM folded its Marketing Cloud under the broader umbrella of Watson Marketing in March, the capabilities expanded, which meant good news for Magnolia users. By installing the Magnolia Silverpop Module, Magnolia customers with a Watson Marketing account can plug their Magnolia instances into IBM Watson, bringing further capabilities for personalized content delivery based on scoring models derived from visitor behavior. IBM Watson can, "analyze and interpret all of your data, including unstructured text, images, audio and video [with the aim of] providing personalized recommendations by understanding a user's personality, tone and emotion."