A Look Into Magnolia's IBM Watson-Powered AI Personalization Engine

Digital business platform provider Magnolia formed a partnership with IBM in 2015 to integrate with its IBM Marketing Cloud. With the integration, Magnolia users could incorporate the email marketing, lead management and mobile engagement solutions the platform provided into their daily workflows. When Armonk, NY-based IBM folded its Marketing Cloud under the broader umbrella of Watson Marketing in March, the capabilities expanded, which meant good news for Magnolia users. By installing the Magnolia Silverpop Module, Magnolia customers with a Watson Marketing account can plug their Magnolia instances into IBM Watson, bringing further capabilities for personalized content delivery based on scoring models derived from visitor behavior. IBM Watson can, "analyze and interpret all of your data, including unstructured text, images, audio and video [with the aim of] providing personalized recommendations by understanding a user's personality, tone and emotion."