New AI video ad optimising solution launches

Artificial intelligence is proving itself to be more than just a buzzword recently, especially when it comes to marketing. From IBM Watson to the rise and rise of chatbots, AI's not only becoming prominent in largescale marketing channels everywhere, but it's making headway in video advertising too, it would seem. That's at least according to video platform LoopMe, which has announced new optimisation and reporting technology, PurchaseLoop. The new product combines LoopMe's AI with third party brand research from Nielsen and On Device, to target users and moments which have shown the greatest likelihood of moving along the purchase funnel. Throughout each campaign, a sample of exposed users will be surveyed and benchmarked against a control to determine the campaign's ongoing performance against brand metrics like brand awareness, favourability or purchase intent.