How IBM Is Using Artificial Intelligence to Combat Bias in Advertising - Flipboard

IBM is trying to figure out how to use artificial intelligence to identify bias in advertising — and mitigate it. Coming up with an equitable ad industry is better for both consumers and companies, said Sheri Bachstein, CEO of The Weather Company and general manager of IBM Watson Advertising. She told Cheddar the initiative's research has been able to identify bias in advertising. Now it's working on how to avoid misuse.. See more videos about Videos, Advertising, Business, IBM, Technology, AdTech.