ChatGPT, launched by OpenAI in November, quickly went viral for its often elegant, information-packed responses to various questions, gripping the imaginations of regular people, business leaders and investors including Microsoft Corp., which began backing OpenAI in 2019 and said Monday that it would make a multibillion-dollar investment in the startup. OpenAI last week said it would soon add ChatGPT, which stands for chat generative pre-trained transformer, to its application programming interface, or API, which lets developers embed OpenAI technology into their own products. But customer-experience executives said overreliance on such AI models could lead to companies dishing out incorrect information to customers online without knowing they are doing so. While many chatbots are trained to deliver a version of "I don't know" to requests they cannot compute, ChatGPT, for example, is more likely to spout off a response with complete confidence--even if the information is wrong. CMO Today delivers the most important news of the day for media and marketing professionals.

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Company Overview Fanatics is the global leader in licensed sports merchandise and changing the way fans purchase their favorite team apparel and jerseys. Through an innovative, tech-infused approach to making and selling fan gear in today's on-demand culture, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea). Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world's biggest sporting events. At Fanatics, we're a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.

The AI era is officially here. Or so goes the word around the marketing bonfire. According to a recent Forrester Research report, "The Promise and Potential Peril of AI," 57% of marketers identified improving customer experience as being the biggest benefit of AI to their business. But how has AI been able to achieve this improved customer experience? In years, past pattern recognition was performed manually, which, Fine says, led to what can be amounted to an "educated guess" about customer demographics.