3 Ways Salesforce AI Transforms the Consumer Journey

The AI era is officially here. Or so goes the word around the marketing bonfire. According to a recent Forrester Research report, "The Promise and Potential Peril of AI," 57% of marketers identified improving customer experience as being the biggest benefit of AI to their business. But how has AI been able to achieve this improved customer experience? In years, past pattern recognition was performed manually, which, Fine says, led to what can be amounted to an "educated guess" about customer demographics.