Businesses these days, however small or big, run on data-driven digital marketing. This leads us directly to one of its most popular and effective forms known as'email marketing'. And it has seen huge growth over the years. Research shows a whopping 91% of email users as active users that interact regularly. And the number of these exchanges are expected to increase in the coming years. Marketers are now in fact starting to utilize the growth by optimizing this channel with artificial intelligence or AI.

Email marketing has been there for a long time, since the 1970s. Best practices, innovation, and strategies have evolved significantly over time. However, one factor has remained, email marketing is both efficient and influential. And AI in email marketing helps double that. It helps in improving engagement rates and increasing revenue.

With the rise of e-commerce worldwide, marketing on the digital platform is taking on a new dimension. E-commerce offers businesses opportunities that go beyond their geographical borders. The sheer volume of data generated demands a new approach to marketing strategy to maximize these potential benefits. Marketing automation will have to take precedence and especially in email marketing if businesses hope to exploit the vast consumer data they collect. Email marketing has been a key component of companies' market reach and has been around for some time.

The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Retailers are already preparing for a 2021 holiday ecommerce season that mirrors last year. A recent survey by Radial found that 65% of consumers plan to spend the same as or even more than last year. Radial itself plans to hire 27,000 seasonal workers ahead of the shopping season to fulfill ecommerce orders. But to snag a share of that market, retailers will need to use the right email marketing language and tactics, according to a new report from AI-powered copywriting platform Phrasee.

As of May 18, nearly 40% of the U.S. population had been fully vaccinated against COVID-19, with close to 50% having received at least one shot. But outreach remains a major challenge. McKinsey estimated in December that vaccine adoption would require "unprecedented" public and private action and incremental investment of about $10 billion. Highlighting the unevenness in the rollout, a lower percentage of African Americans had been vaccinated by March than of the general population in every state reporting statistics by race. The government at the local, state, and federal levels is involved in distributing and administering vaccines, as well as private-sector partners like pharmacy chains, grocers, and retailers.

Although email is far from being the most exciting digital marketing channel, it remains as one of the most productive options for innumerable B2B companies. In fact, it generates a whopping revenue of $38 for every $1 spent, according to the latest study by Campaign Monitor. However, using email marketing only for commercial purposes may put you in the back seat. Technology has moved on, and just like every other aspect of the internet, email has grown and evolved too. AI has dramatically expanded what we can do with the email.

There's a science behind getting people to open your emails. One tech startup is helping companies master that. London-based marketing technology software company Phrasee uses artificial intelligence to deliver human-sounding copy for companies like eBay and Domino's. The software injects AI-optimized language into a company's email subject lines, push notifications, and ads to boost clicks and conversations from copy. And it can do it all in matter of minutes.

The result: eBay's copywriters are now able to devote more time to more creative work, such as crafting prose, according to Molly Prosser, associate creative director at eBay and a big believer in AI writing tools. "All the time I've spent lingering over the length of a subject line, wondering'Is this word more engaging, or is this word more engaging', or'How do I convey urgency without seeming too cliché'," says Prosser. "The hours I've spent editing and having team members pour over these things -- it's just meaningless work when we have a piece of AI that can do that for us. The new capability enables Naylor to offer a personalized newsletter for each association member it services -- based on his or her interests and reading habits. The AI tool incorporates personalized content that Naylor generates in-house, as well as content it finds on the Web –including job ads that match the specific job skills of the reader. Essentially, AI enables newsletters to become ever-more personalized over time by monitoring how each reader interacts with his or her personalized newsletter, and making adjustments accordingly, says Amith Nagaranjan, executive chairman, Rasa.io.

Like most people, you probably had your first taste of artificial intelligence (AI) from science fiction movies. Now artificial intelligence has made it relatively very far from the day it first came into existence. With technology across various industries, there are emerging trends as it's utilized to improve different processes. Artificial intelligence plays a critical role in the field of digital marketing, particularly when it comes to email marketing. For its direct approach and cost-effective methodology, email marketing has been an integral part of digital marketing.

You keep hearing about how your business needs to start understanding and leveraging artificial intelligence. With AI's ability to create and deliver content at scale, while freeing up your team to spend more time on creative tasks--it's a no brainer. But many marketers are left wondering how to actually implement AI into their content marketing strategies. To help, we've pulled together three case studies of real companies partnering with real vendors to drive real results. Sleep system startup Tomorrow Sleep launched in 2017 and started creating content shortly after, in 2018.