How AI is Changing the Face of B2B Email Marketing

Although email is far from being the most exciting digital marketing channel, it remains as one of the most productive options for innumerable B2B companies. In fact, it generates a whopping revenue of $38 for every $1 spent, according to the latest study by Campaign Monitor. However, using email marketing only for commercial purposes may put you in the back seat. Technology has moved on, and just like every other aspect of the internet, email has grown and evolved too. AI has dramatically expanded what we can do with the email.