eBay Adopts AI-Generated Writing - Robot Writers AI

The result: eBay's copywriters are now able to devote more time to more creative work, such as crafting prose, according to Molly Prosser, associate creative director at eBay and a big believer in AI writing tools. "All the time I've spent lingering over the length of a subject line, wondering'Is this word more engaging, or is this word more engaging', or'How do I convey urgency without seeming too cliché'," says Prosser. "The hours I've spent editing and having team members pour over these things -- it's just meaningless work when we have a piece of AI that can do that for us. The new capability enables Naylor to offer a personalized newsletter for each association member it services -- based on his or her interests and reading habits. The AI tool incorporates personalized content that Naylor generates in-house, as well as content it finds on the Web –including job ads that match the specific job skills of the reader. Essentially, AI enables newsletters to become ever-more personalized over time by monitoring how each reader interacts with his or her personalized newsletter, and making adjustments accordingly, says Amith Nagaranjan, executive chairman, Rasa.io.